Matchpoint President Peter Adams on Local Search and Advertising
While at the recent PubCon conference in Las Vegas SearchEngineWorld video content producer Vanessa Zamora interviewed Peter Adams, who is president of Internet marketing company Matchpoint.
Vanessa Zamora
Video Content Producer, SearchEngineWorld
10:17 pm on Dec. 15, 2008 (utc 0)
While at the recent PubCon conference in Las Vegas SearchEngineWorld video content producer Vanessa Zamora interviewed Peter Adams, who is president of Internet marketing company Matchpoint.
In their interview, Adams told Zamora how the Mountain View, California-based Matchpoint helps make local search and advertising easier for businesses and how consumers use his company to contact firms without having to give away any personal information.
Adams, who was a session speaker at the PubCon event, spoke with Zamora about software widgets such as contact and vertical search revenue-sharing applications that Matchpoint offers online publishers.
Before concluding their video interview, Adams shared some predictions for the future of search, utilizing PubCon to meet niche online publishers, and spoke about a new Matchpoint advertising platform built to drive customer interest over Web, phone or e-mail.
Contributed by Lane R. Ellis, Lead Editor at SearchEngineWorld.
[edited by: Vanessa_Zamora at 10:35 pm (utc) on Dec. 15, 2008]
