In part 1 I left you with a promise: same AI, same question asked twice, opposite answers. Here is where…
Which AI systems actually read the live web, and why it decides your GEO
I asked 16 AI assistants 50 health questions. One read 147 web pages, another read zero. That split decides your whole GEO strategy. Here is why.
Updated 6-30-2026 – Big Search Engine List: Who Indexes What?
Last updated: 6-26-2026 For SEOs working at scale, understanding which search engines actually crawl and index the web, and which…
Google as High as 7 Billion’ish Clicks a Day
Google’s search scale is stupefyingly ginormous, but the more useful question for site owners is not how many searches happen…
Google Webmaster? Google Gives Site Owners an AI Button, But Not a New Deal
Google’s new Search generative AI control is useful, overdue, and beyond limited – to the point of uselessness? Site owners…
DuckDuck Surges as Web Continues to Generate AI Angst
CNBC says Google’s online dominance is showing signs of cracking in the AI era. The more interesting crack is not…
Big List of Website Directories for 2026 Updated 6-30-26
(Last Updated: 7-1-2026) Directory listings tend to get dismissed as legacy SEO, but that misses how they actually function today.…
Hidden Prompt Injection vs. Twelve AI Assistants: One Obeyed, Three Warned the User
Our investigation into prompt injection all began with a surprising inquiry from one of our clients. They had found a…
Do AI Assistants Actually Respect Your robots.txt? We Put 12 of Them to the Test.
Our investigation into AI crawler behavior all began with a surprising inquiry from one of our clients: if we block…
UK finds Google’s Search Ranking “neither fair nor transparent”
The UK Competition and Markets Authority has ordered Google to make parts of its search system more transparent and fair…
German Court Tells Google: Your AI Answers Are Your Problem
A German court has ruled that Google can be held directly liable for false claims made by its AI Overviews,…
Sorta Google Finally Gives Publishers Something they call “AI Search Report”
Google has announced new Search Generative AI performance reports in Search Console, which is a very Google way of saying:…
Do AI Assistants Actually Render Your JavaScript when Grounding? We Put It to the Test.
Our investigation into how AI assistants read web pages all began with a surprising inquiry from one of our clients.…
Google Tests Making AI Mode the Default Search in Chrome
A Chrome Canary experiment briefly showed what a full AI-first search experience could look like, even if Google says it…
Google Zero: The Search Traffic Cliff Publishers Cannot Ignore
SearchEngineWorld Deep Dive Google Zero: The Search Traffic Cliff Publishers Cannot Ignore Google Zero is the point where search stops…
India’s Hindware Ruling Puts Competitor Keyword Bidding Back on Trial
The Delhi High Court’s Hindware ruling could become a major PPC marker in India. In a May 22 judgment, the…
EntityMap Wants To Give AI Search A Sitemap For Meaning
EntityMap: A Sitemap For What Your Site Knows What is it? EntityMap is a proposed open standard that lets publishers…
DuckDuckGo Surges 30% In Wake of Google’s AI Takeover
DuckDuckGo is getting a fresh burst of attention after Google’s AI Slop-heavy Search announcements at Google’s corporate shill event called…