Google Search Labs releases an experimental update to AI Mode, introducing so-called agentic capabilities that transform search into proactive task…
Differentiated Delivery: Evolving and Cloaking Your Robots.txt into an Active Bot Gatekeeper
Differentiated Delivery : Stopping the bot storms: Serve trusted crawlers like Google a permissive robots.txt while blocking rogue scrapers with dynamic robots.txt in Apache, Nginx...
Negative and Link Based SEO Seems to be Still Working in Site Links
Cyrus Shepard led a weekend thread that has SEOs re-examining how much Google really discounts bogus backlinks. The discussion started…
Google Labs Launches Pomelli for AI-Generated, On-Brand Marketing for SMBs
Google Labs has released Pomelli, an AI marketing experiment designed to help smb's create on-brand campaigns without design or agency…
Google to Default Chrome to HTTPS ... Finally
When Google starts preaching security, it’s usually about control. The latest sermon from the Google Security Blog announces that Chrome…
AI Search Engines Rely on Less-Popular Sources: Implications for SEO & AEO
A new study from Ruhr University Bochum and Max Planck Institute shows generative AI search tools draw heavily from less-popular…
Gannett and Publishers Beat Back Google in Fresh Anti-trust Ruling
A federal judge recently ruled in favor of publishers in a key antitrust action against Google LLC. Judge P. Kevin…
PayPal Signs deal with OpenAI to Embed Paypal Payments into ChatGPT
PayPal has signed a deal with OpenAI to embed its digital wallet into the ChatGPT experience. Thus making it possible…
Microsoft and OpenAI Seal New Deal Around Structural Shift
OpenAI and Microsoft have announced a major restructuring and partnership update. At its core, OpenAI’s for-profit arm will operate under…
Google Adds “Query Groups” to Search Console Insights
Google recently announced the rollout of a new card inside Search Console Insights called Query Groups. According to Google: by…
Google Unveils “Vibe Coding” in AI Studio
In a recent announcement by Google, they have introduced "Vibe Coding in AI Studio". The system turns a plain-language prompt…
Googles Full List of Googlebot IP Addresses Spider IP Addresses
Bonus: a plugin for you to tracker Googlebot from verified agents and official ip list to spot when GoogleBot lands…
Google Launches Unified Studio: Seamless AI Creation in One Playground
In recent months Google AI Studio has received a string of updates that raise its relevance beyond developers - making it a…
Influential Nielsen Norman Group Tees Off on Google AI UX
It's been awhile since we've heard from the famous Nielsen Norman Group (NN/g) in the search space. NN/g is a…
The Google Privacy Sandbox is Dead
Google has officially retired most of its Privacy Sandbox technologies, ending its 4yr push to replace third-party cookies. The decision…
Wikipedia Traffic Shifts Highlight Big Impact of Google’s AI Overviews
Wikimedia’s latest report on new user trends paints a stark picture of how internet traffic is being reshaped by AI…
Microsoft Launches MAI-Image-1, Its First In-House AI Image Model
Microsoft has unveiled MAI-Image-1, its first fully in-house text-to-image model. This marks a shift from relying solely on OpenAI. The…
Firefox Adds Perplexity AI as a Desktop Search Engine Option
Mozilla has officially added Perplexity AI as a built-in search engine option in the desktop version of Firefox, marking…
Bing Adds data-nosnippet Support for Search and AI Answers
Bing has officially added support for the data-nosnippet HTML attribute, giving webmasters fine-grained control over what content appears in both…
Google’s “Sponsored Results” Label: Making Ads Look More Like Search Results (Again)
Google has announced another round of so called “clarity updates” (ya, that's the ticket) for search ads. This time, the…
UK’s Competition and Markets Authority (CMA) Designate Google as having Strategic Market Status
UK targets Google Search Power Today the UK Competition and Markets Authority (CMA) formally designated Google with Strategic Market Status…
Microsoft Shares Exact Signals AI Uses to Choose Content for Search Answers Optimization
Microsoft posted new recommendations to help website owners and marketers make their content more eligible for inclusion in AI-generated answers…
Google Adsense Death of "Ad Networks" and Birth of "Authorized Buyers"
Google announces a significant change to its AdSense “Brand Safety > Blocking controls” interface: the “Ad networks” blocking control will…
Beyond Marketing: The Cross-Functional Blueprint That Turns Search into Strategy
The Purpose of this Article Installment I have seen SEO grow into a powerhouse, having first become intrigued by making…
Microsoft Introduces the New Bing Places for Business
On October 3, 2025, Microsoft launched a revamped Bing Places for Business experience, designed to be easier, smarter, and more…
Does Buying Clicks Actually Improve Google Rankings? We Put It to the Test
Does buying clicks improve rankings? We put it to the test! Why did we test buying clicks? Our investigation into…
Cloudflare’s Content Signals: The Right Problem, An Unlikely Solution
The open web has long depended on an implicit exchange: publishers make content freely available, and platforms like Google send…
How to Add SearchEngineWorld as a Preferred Source on Google
Google’s Preferred Sources feature rolled out on August 12, when it quietly rolled out as part of Google’s move toward…
Is GEO Real or The Great SEO Hallucination? The SEO Community Speaks!
Generative Engine Optimization (GEO) has moved from theory to playing and testing ground. We were curious to see where this…
Google Begins Locking People out of Services Because of Age
Numerous threads running on the socials about Google locking down peoples accounts. Most feel this is related to the age…