Listen to the podcast version: We all know that modern search engines base part of their rankings algo on…
Month: March 2025
Social Media & Viral Marketing With AI - Masters of Traffic Part 8
Listen to the Notebook.lm edition As we navigate the new AI-all-the-time Google Zero Click Serps, it is always good…
AI-Powered PPC: Paid Search Optimization - Masters of Traffic Part 7
Executing a successful PPC campaign has traditionally relied on data analysis, precision, and above all else - flexibility. The integration…
Google users targeted with fake sponsored DeepSeek ads that deliver malware
Malware Bytes is reporting that Cybercriminals are exploiting the popularity of DeepSeek by placing deceptive sponsored ads in Google SERPs.…
Optimizing Video Content for Google Search Results - It's Time to Level Up - Masters of Traffic Series
Listen to the NotebookLM podcast of this post: Obviously, Google’s search results are changing fast and video content is now…
Google's Search AI Mode Launches to General Public
The great line from the Eagles Hotel California resonates today: "You can checkout in anytime you like, but you can…
OpEd: Yahoo 2.0!? Why Yahoo Should Bring Back the Directory: A Case for Revival
Podcast version: Dear Jim Lanzone; The internet has changed dramatically since Yahoo first introduced its iconic directory in the mid…
Anthropics' Claude can Now Search the Web
Anthropic’s Claude has rolled out real-time web search, bringing it closer to feature parity with ChatGPT and Gemini. While this…
AI-Powered Link Building: How to Automate & Scale Backlink Building Like the Pros – Masters of Traffic Part 6
Today we’re diving into AI-Powered Link Building and how artificial intelligence can help identify, acquire, and optimize backlinks at web-wide…
I Went Six Months Without Google Search : A #Nofilter Analysis of Open AI's SearchGPT for ChatGPT
When SearchGPT launched on ChatGPT, I dove into the deep end from the starting bell. It has been my default search for six months.
On the Page SEO with AI - Masters of Traffic Part 5
This is where AI can really shine through. So lets jump right into this old school optimization free-for-all! AI can analyze search intent, keyword structure, and competitor pages to suggest SEO-charged header tags (H1...H6) formatting that improves readability and rankings. You can prompt ChatGPT with something like: "Generate an optimized H1-H3 outline for a blog post on 'Best Running Shoes for Beginners
Googles Monopoly isn't Search - It's Data - About You!
(update: 3-18-2025: many freinds have shown us atleast a dozen more ways that Google can track you than the 30…
Server Side Site Auditing and Optimization With AI - Masters of Traffic Part 4
Running a technical SEO audit can at times feel a bit overwhelming. AI simplifies the workflow process by giving you…
Mastering AI for SEO : From Keywords to Conversions: How AI is Reshaping SEO Strategy Part 3
In part one, we took a long look at using AI for content. Today, lets dig into AI and keyword…
Google Announces Core Update : "Ides of March" Update
Although most feel Google has been testing the latest update for a few weeks, Google got around to announcing the…
Mastering AI for SEO: The Tools and Tactics That Work - Masters of Traffic Part 2
Captain Obvious says: AI is a major game-changer for SEO and marketing professionals who want to work smarter and not…
Google AI Search Finally Gets Memory
ChatGPT has been able to recall previous queries/prompts/chats for over a year now. So it was nice to see Google…
Link Building 2025 - What's Out, What's Still In - What Needs Updated
I ran into a link building article last week that has some information that was dated. So, lets run down…
How to Diversify Your Traffic Sources & Reduce Dependence on Search Engines
(wow, yesterdays big list of search engines was surprisingly popular, we felt a deeper exploration of traffic sources was in…
ChatGPT Beta for Android Now Supports the Home Button Replacing Google Assist
The ChatGPT for Android Beta can now replace Google assist on the home button. This feature allows for immediate ChatGPT…
Broad Match Backlash pushes Google AdWords / PMAX to Change Policy
Google has back peddled on it's wide ranging Broadmatch policy and increased negative keyword limit from 100 to 10,000. Under…
Brave Software (Brave Search Engine) Sue News Corp
Reuters is reporting that Brave Software (makers of Brave Browser and Brave Search Engine) has file a suit against News…
Google’s Chrome and Search Deals in DOJ’s Crosshairs as Trial Looms
Reuters is reporting that the U.S. Department of Justice has opted to withdraw its proposal that would have mandated Google…
Search Intent: Aligning Content with What Users Are Really Searching For
One question that always comes up in keyword discussions is how to align my content with what a user is…
Google Begins the Force Feeding of AI - But Do Users Really Want It?
AI Mode is an tweak to Google Search that allows users to pose complex, multi-layered questions and easily continue their…
Google releases SpeciesNet, an Open Source AI model designed to identify wildlife critters
Google's recent launch of SpeciesNet represents a major advancement in wildlife conservation technology. This open-source AI model is designed to…