Google

Necessary Evil: Pushing Navboost, Lets Push Google's Top Ranking Signal - Part Three

"Yes, we have clear one-to-one data over the last nine months showing rankings being influenced by clicks. People told us that we needed to think in terms of large scale in order to make this work, but that is just not the case in the long tail where conversion rates are highest. We saw results with as few as a dozen clicks on Serps a day over six months. We can't wait to see six more months of data.

Google

Google Entropy - Google Eats Google?

No, it really does feel like everyone is complaining about Google lately.  Across blogs, forums, newsletters, news sites, ChatBots, and threads, there's a growing consensus that Google just isn't what it used to be. Longtime users and SEOs alike are documenting their frustrations: too many ads, too little relevance, and an overwhelming sense that Google is optimizing for everything except users.