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4 AI Tools That Create Custom Music Tracks for Your Marketing – Full Scream Ahead!

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Finding and/or creating music for marketing has always been a tough task, fraught with loop holes and exceptions. AI is changing that status quo. There are now AI music generators that are quickly reshaping how marketers think about and work with audio content. From social media campaigns to video ads, simple jingles, and complex podcasts, having access to custom, royalty-free music can streamline production and cut costs (psst: and it sounds cool). Platforms like Sonauto.ai, Riffusion, Udio, and Suno.ai promise to put music creation at your fingertips—no studio time required! But how do they stack up against one another in terms of quality, pricing, and usage rights?

Below, we will break down these four platforms with a marketer’s eye. Whether you’re looking to license music for commercial projects, experiment with AI-driven soundtracks, or explore those legal gray areas of AI-generated content, we will help you decide which tool fits your workflow.

Sonauto

Sonauto.ai is a fresh AI-powered music generation and creation platform that enables users to generate entire songs from text prompts. It offers a moderately intuitive interface suitable for both beginners and experienced musicians. Users can create songs across genres and select specific artist influences. The platform also supports remixing existing tracks.

While Sonauto provides a user-friendly experience, some users have noted areas for improvement. Critiques include the occasional unnatural-sounding AI-generated vocals and limited control over specific musical elements, which may not meet the needs of professional musicians seeking intricate compositions. The platform currently lacks a dedicated mobile application (but who needs to gen audio?), and there are concerns about the clarity of commercial rights for the generated music (it is kinda murky).

Despite these limitations, Sonauto remains an extremely valuable tool for quick and simple music creation. It offers a moderately fun and accessible way for users to explore their musical creativity.​
url:https://sonauto.ai/

Riffusion

Like the others, Riffusion transforms text prompts into original music using a diffusion-based model. Users can input descriptions of musical styles or instruments to generate unique compositions across various genres. Supported Genres include: jazz, funk, blues, and more. The platform offers stunning real-time music creation, allowing for immediate feedback and iteration. While Riffusion is currently free to use during its public beta, it also provides an API access with subscription plans starting from $9 per month for the demo plan, which includes 100 generations per month, up to $79 per month for the Enterprise plan for unlimited generations and dedicated support.
url: Riffusion

Music generated through Riffusion’s API is provided under a royalty-free license, granting users full rights to use the generated music in their projects. However, it’s important to note that music created on Riffusion’s main platform is currently intended for personal, non-commercial use. Users seeking to monetize their AI-generated music are advised to review Riffusion’s terms of service and consider using the API, which offers clearer commercial usage rights.

Udio

​Udio is an AI-powered music generation platform that transforms text prompts into full-length songs with vocals, instrumentation, and lyrics. Launched in April 2024 by a team of former Google DeepMind researchers, Udio allows users to create music across various genres by simply describing the desired style, mood, or theme. The platform offers advanced features such as track extension, remixing, and inpainting, enabling users to refine and customize their creations. Udio’s user-friendly interface caters to both novices and experienced musicians, providing a seamless experience in generating studio-quality music. Users can start with a free plan that includes daily and monthly credits, while paid subscriptions offer additional features and higher usage limits .​

Regarding usage rights, Udio’s terms of service state that users retain ownership of the content they generate and are permitted to use it for both personal and commercial purposes . However, the platform’s terms also grant Udio the right to use user-generated content to operate, improve, and promote its services . It’s important to note that the U.S. Copyright Office currently does not recognize AI-generated works as eligible for copyright protection, which may affect the legal standing of such content . Additionally, Udio has faced legal challenges, including a lawsuit filed by major record labels alleging unauthorized use of copyrighted material in training its AI models . Users should be aware of these considerations when using Udio for commercial projects
url: https://www.udio.com/

Suno.ai

Launched in December 2023,  The platform provides various subscription plans:

  • Basic Plan: Free, offering 50 daily credits for generating up to 10 songs per day. Songs created under this plan are for non-commercial use only.

  • Pro Plan: $10 per month (or $8 per month if billed annually), providing 2,500 monthly credits to generate approximately 500 songs. This plan includes commercial use rights for the generated music.

  • Premier Plan: $30 per month (or $24 per month if billed annually), offering 10,000 monthly credits for creating up to 2,000 songs, along with commercial use rights.Suno AI

Usage rights, Suno’s policy stipulates that songs created under the Pro and Premier plans grant users ownership and commercial use rights, even after the subscription ends. Conversely, songs generated under the Basic freebie plan are for non-commercial use, and Suno retains ownership (ouch). It’s important to note that while users own the rights to their creations under paid plans, the broader legal landscape concerning AI-generated music and copyright is still evolving.

url: https://www.suno.ai

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