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AI isn’t just for writing blog intros or generating cute social captions. Used right, it’s a serious performance tool for outbound marketing, inbound funnels, and everything in between. In this post, we’re going to walk through how AI can help you write better cold emails, build more engaging newsletters, generate stronger lead magnets, and test subject lines with less guesswork.

Cold Email: Personalization at Scale

Cold outreach is noisy. Most of it gets ignored because it sounds like spam — and usually, it is. But it doesn’t have to be.

With the right AI setup, you can turn a spreadsheet of leads into personalized emails that feel like you wrote them by hand. Pull in variables like company name, recent funding, hiring trends, or even what someone posted on LinkedIn last week. Feed that into ChatGPT or a specialized tool like Lavender, and you’ll get targeted, relevant copy.

Example:
“Saw you’re hiring two new SDRs — sounds like you’re scaling up. I work with SaaS teams in early growth who want to double their outbound output without doubling headcount.”

That’s miles better than:
“Hi there, I help businesses like yours grow revenue…”

One sounds like a person. The other sounds like every other email in the spam folder. The key isn’t automation — it’s relevance. AI just makes relevance scalable.

Newsletters: Actually Worth Reading

Too many newsletters try to do everything and end up saying nothing. The best ones? Short. Useful. Predictable. They deliver value in 90 seconds or less, and they never feel like a chore to open.

AI makes it easier to maintain that kind of rhythm. Once it understands your voice and format, it can take a raw idea or topic cluster and turn it into a finished email in minutes. Think:

• A Monday “3 Marketing Wins” recap
• A weekly teardown of a landing page or email
• “What We’d Test” — a speculative A/B post about a well-known brand’s funnel

Structure builds trust. Consistency builds opens. AI helps you deliver both — without burning half your week writing and rewriting.

Lead Magnets: Create Them Faster, Test Them Quicker

The biggest myth about lead magnets is that they have to be huge. You don’t need a 30-page ebook to generate leads. You need something useful, specific, and quick to consume.

AI is great at ideating and drafting the first version. Ask for:

• A one-page checklist: “10 Things Every First-Time PPC Manager Forgets”
• A short how-to: “How to Fix Low Open Rates in 15 Minutes”
• A curated swipe file: “Subject Lines That Got 60%+ Opens (and Why)”

You can even use AI to structure and design these in PDF or HTML using design plugins or embedded code blocks. Create multiple versions quickly and A/B test them via ads, organic posts, or landing pages.

Subject Lines: From Guessing to Testing

Subject lines can make or break your email — but writing great ones consistently is tough. AI can generate dozens of alternatives in seconds based on tone, length, and angle.

Let’s say your topic is tripling CTR. Try:

• “These 3 tweaks tripled our CTR”
• “Most emails fail here. Ours didn’t.”
• “Proof: This line lifted opens by 41%”

Want urgency? Add a deadline. Want curiosity? Tease the result. Tools like MailGenius and TestSubject show how these appear on different devices and inbox tabs.

Wrap-Up

Email still converts. That hasn’t changed. What’s changed is the cost of staying relevant and consistent — and AI helps lower that cost.

Whether you’re personalizing outbound, scaling newsletters, testing lead magnets, or writing better subject lines, the right AI tools can compress hours of work into a repeatable, high-performing system.

Webinar on Email marketing With Hank Hoffmeier: