Ask ChatGPT who runs Germany’s finances and you get a correct answer: “Deutscher Bundesfinanzminister ist Lars Klingbeil.” Fine. Now look…
Author: Andre Alpar
Andre Alpar is a seasoned performance marketing expert with 25 years of experience and a strong SEO background. He has built and sold multiple businesses, including the international search and content marketing agency AKM3, which had 170 employees. This agency was majority-acquired by Publicis in 2014 and integrated into Performics. These days, he is active as a board member, advisor & strategist primarily in the digital marketing space.
Skype Died 14 Months Ago. Four AI Assistants Still Recommend It.
“Yes, you can still use Skype; it remains available and functional.” That is Grok, in English, with a Microsoft source…
AI Invented Zero Changes and Missed 242 Real Ones
If auditing what AI assistants say about your category is part of your job, you have probably built some kind…
You cannot take an AI at its word – and why this is important für your GEO efforts.
In part 1 I left you with a promise: same AI, same question asked twice, opposite answers. Here is where…
Which AI systems actually read the live web, and why it decides your GEO
I asked 16 AI assistants 50 health questions. One read 147 web pages, another read zero. That split decides your whole GEO strategy. Here is why.
Hidden Prompt Injection vs. Twelve AI Assistants: One Obeyed, Three Warned the User
Our investigation into prompt injection all began with a surprising inquiry from one of our clients. They had found a…
Do AI Assistants Actually Respect Your robots.txt? We Put 12 of Them to the Test.
Our investigation into AI crawler behavior all began with a surprising inquiry from one of our clients: if we block…
Do AI Assistants Actually Render Your JavaScript when Grounding? We Put It to the Test.
Our investigation into how AI assistants read web pages all began with a surprising inquiry from one of our clients.…
Does Buying Clicks Actually Improve Google Rankings? We Put It to the Test
Does buying clicks improve rankings? We put it to the test! Why did we test buying clicks? Our investigation into…
How to Track Traffic from AI Overviews and Featured Snippets in GA4
The search landscape has fundamentally changed through Google’s AI Overviews, Featured Snippets, and “People also ask” results. As we know…
Blocking Robots : Which Ones to Allow and Which to Block?
AI is obviously advancing rapidly, forcing website owners to face a big question: which AI crawlers should you exclude from…