Does buying clicks improve rankings? We put it to the test! Why did we test buying clicks? Our investigation into…
Author: Andre Alpar
Andre Alpar is a seasoned performance marketing expert with 25 years of experience and a strong SEO background. He has built and sold multiple businesses, including the international search and content marketing agency AKM3, which had 170 employees. This agency was majority-acquired by Publicis in 2014 and integrated into Performics. These days, he is active as a speaker and investor, primarily in the digital marketing space.
How to Track Traffic from AI Overviews and Featured Snippets in GA4
The search landscape has fundamentally changed through Google’s AI Overviews, Featured Snippets, and "People also ask" results. As we know…
Bots vs. Your Website: Which Ones to Allow and Which to Block?
Artificial intelligence is advancing rapidly, forcing website owners to face a big question: which AI crawlers should you exclude from…