If you've been in SEO long enough, you know that Google has been trying to figure out real expertise behind web documents for years. From the failed "Authorship" project to its E-E-A-T guidelines, we have lots of evidence of that battle.
Author: Ann Smarty
Ann Smarty is the founder of Smarty.Marketing, a boutique SEO & GEO agency based in New York. Ann's search engine optimization career began in 2005. She is the former editor-in-chief of Search Engine Journal and contributor to prominent search and social blogs. Ann is also a frequent speaker at Pubcon and many other digital marketing events. She is a frequent speaker at Pubcon and founder of "SEO for AI" subreddit.
Fan-Out Technique: More Than “Optimizing for AI”
LLM-based platforms generate AI answers by running several queries across their training data. If they don’t have enough confidence in…
How AI Is Shifting SEO Priorities
Google’s newly introduced AI Mode was another reminder that organic finability is quickly changing. The ability of search engines to…
Google’s Autocomplete is Shaping Your Brand— Take Control
Are you looking to generate more traffic and improve your conversions? Start paying attention to and optimizing for your branded…