Bing Adds data-nosnippet Support for Search and AI Answers

brett Brett Tabkeon
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Bing has officially added support for the data-nosnippet HTML attribute, giving webmasters fine-grained control over what content appears in both search results and AI-generated answers across Bing and Copilot.

For SEOs managing enterprise or publisher sites, this allows you to hide sensitive or paywalled elements while keeping your pages fully indexable and rankable.

Impact of No-Snippet

Bing’s implementation directly affects AI summarization visibility, meaning you now decide which parts of your page Copilot’s answers can actually reference.

Potential No-Snippet Use cases:

  • Protect premium or paywalled content
  • Maintain brand style and tone by excluding ugc or reviews that taint your message
  • Clean up snippets by letting you hide legal disclaimers, annoying cookie notices, or long expired offers
  • Prevent A/B testing noise
  • Filter promotions, coupons,  and cost sheets

How It All Works

Simply apply the attribute to any HTML element that you don’t want Bing to display in snippets or Copilot responses:

<h2>Overview</h2>
<p>This section may appear in Bing Search and Copilot answers.</p><div data-nosnippet>
<h3>Subscriber Content</h3>
<p>This section won’t appear in Bing Search or Copilot answers.</p>
</div>

 

Bing will still crawl and index the tagged content for ranking purposes - it just won’t be surfaced it in any snippets or AIO/AI previews. That’s a distinction from the older nosnippet directive, which blocks everything down at the snippet level.

How It Differs from Other Controls

Directive Function Effect on Ranking
noindex Prevents page from being indexed Removes from search entirely
nosnippet Blocks all content from snippets Page still ranks, but no preview
max-snippet Limits txt snippet length Partial preview allowed
data-nosnippet Excludes specific elements from previews Fully rankable

This gives devs and SEOs a pin-point level control that complements the other seo'ized directives.

Verification in Bing Webmaster Tools

After implementation, ck your pages in URL Inspection inside Bing Webmaster Tools. The crawl impact for snippet updates can vary from a few seconds to several days, depending on crawl frequency.

Nifty

Agencies and publishers increasingly optimize for multi-engine visibility, especially with Bing’s AI ecosystem gaining traction in Edge and Win 11 search.

The data-nosnippet tag provides control where compliance, confidentiality, or paywall/subscription content matters. It really hits-home for finance, edtech, YMYL (Your Money or Your Life), and news sectors with walls or tight data privacy requirements.

Bottom line:
Bing’s data-nosnippet gives SEOs granular control over what users see - without blocking content from the index. That’s a big step toward precision SEO across both human and AI-facing Bing exposures.

 

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