Bings Big Reward Program Giveways – A Lesson in Gamification

Brett Tabkeon

Microsoft is pushing its Rewards program harder than ever with its latest sweepstakes, promising more prizes and more winners than previous years. The giveaways are designed to drive engagement with Bing, Edge, Xbox, and other Microsoft services. From reports, they are succeeding in turning casual users into daily participants.

The current Ultimate Giveaway includes a mix of cash (always a crowd favorite), gaming gear, gift cards, and tech bundles. Points earned through Microsoft Rewards can be redeemed for entries, making even light users feel like they’ve got a shot. For site owners and marketers, it’s a reminder of how powerful gamification and loyalty programs can be when tied directly to search and ecosystem use.

Microsoft has steadily grown Bing usage with AI-powered search features, and giveaways like these provide a secondary incentive loop. Getter search results seem irrelevant today – it’s about building a habit. The MS strategy is simple: reward activity, keep users coming back, and give them a chance at prizes big enough to talk about.

How Microsoft Rewards Builds Search Habits (you can too!): 

  • Free to Join 
    Sign up with a Microsoft account at rewards.microsoft.com.
  • Search = Points
    Every Bing search earns small point increments, reinforcing repeat use.
  • Daily Challenges & Quizzes
    Interactive trivia and polls keep users checking back.
  • Streaks & Badges
    Visual progress indicators nudge users to maintain daily activity.
  • Tier Levels (Level 1 & 2)
    Higher levels unlock better point-earning rates and rewards.
  • Ecosystem Integration
    Points extend to Edge browsing, Xbox, Game Pass, and Microsoft Store purchases.
  • Redeemable Rewards
    Gift cards, subscriptions, sweepstakes entries, and tech giveaways create real-world value.
  • Behavioral Loop
    Small incentives + progress tracking = habitual engagement with Bing and Microsoft services.