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Views: 67Google’s newly introduced AI Mode was another reminder that organic finability is quickly changing. The ability of search engines to generate detailed answers to search queries often results in no clicks because users don’t need to research further, and most brand mentions in those answers are not even linked (prompting users to search brand names in Google before converting).…
Posts published in “Generative SEO”
Views: 44Captain Obvious says: AI is a major game-changer for SEO and marketing professionals who want to work smarter and not harder. Well duh, but if you’ve been in the industry for a while, you know that staying ahead of algorithm updates, scaling content production, and making data-driven decisions can be an overwhelming and mostly zero sum gain. AI is…
Views: 7 One question that always comes up in keyword discussions is how to align my content with what a user is seeking . It is actually the next evolution of keyword research beyond keyword targeting as it tends to hit the user further on in their search (funnel if you will). It also tends to be more long tail…
Views: 19The Importance of Topical Authority and Content Clustering For years, Google has encouraged websites to create relevant, engaging content and organize it within a clear, logical structure. But in today’s search landscape, leveraging the power of content clusters is not just a recommendation – it’s essential. Content clustering is essential for building topical authority and staying competitive in search…
Views: 71By Zack Kadish AI Overviews are here to stay. Whether you love them, hate them, click on them, scroll past them, laugh at them – it doesn’t really matter. Google has expanded the reach of AI Overviews to almost half the world at this point and has even stated that AI Overviews are driving an increased engagement and user…