I asked 16 AI assistants 50 health questions. One read 147 web pages, another read zero. That split decides your whole GEO strategy. Here is why.
Google as High as 7 Billion’ish Clicks a Day
Google’s search scale is stupefyingly ginormous, but the more useful question for site owners is not how many searches happen…
Google Webmaster? Google Gives Site Owners an AI Button, But Not a New Deal
Google’s new Search generative AI control is useful, overdue, and beyond limited – to the point of uselessness? Site owners…
DuckDuck Surges as Web Continues to Generate AI Angst
CNBC says Google’s online dominance is showing signs of cracking in the AI era. The more interesting crack is not…
Hidden Prompt Injection vs. Twelve AI Assistants: One Obeyed, Three Warned the User
Our investigation into prompt injection all began with a surprising inquiry from one of our clients. They had found a…
UK finds Google’s Search Ranking “neither fair nor transparent”
The UK Competition and Markets Authority has ordered Google to make parts of its search system more transparent and fair…
German Court Tells Google: Your AI Answers Are Your Problem
A German court has ruled that Google can be held directly liable for false claims made by its AI Overviews,…
Sorta Google Finally Gives Publishers Something they call “AI Search Report”
Google has announced new Search Generative AI performance reports in Search Console, which is a very Google way of saying:…
Do AI Assistants Actually Render Your JavaScript when Grounding? We Put It to the Test.
Our investigation into how AI assistants read web pages all began with a surprising inquiry from one of our clients.…
Google Tests Making AI Mode the Default Search in Chrome
A Chrome Canary experiment briefly showed what a full AI-first search experience could look like, even if Google says it…
Google Zero: The Search Traffic Cliff Publishers Cannot Ignore
SearchEngineWorld Deep Dive Google Zero: The Search Traffic Cliff Publishers Cannot Ignore Google Zero is the point where search stops…
India’s Hindware Ruling Puts Competitor Keyword Bidding Back on Trial
The Delhi High Court’s Hindware ruling could become a major PPC marker in India. In a May 22 judgment, the…
DuckDuckGo Surges 30% In Wake of Google’s AI Takeover
DuckDuckGo is getting a fresh burst of attention after Google’s AI Slop-heavy Search announcements at Google’s corporate shill event called…
Google Search Trips Over the Word “Disregard”
Google’s AI results hit an awkward bug this week: searching for words such as “disregard” or “ignore” caused AI Overviews…
Bing Updates Image Search Adds a Smarter Image Search Experience
Microsoft has rolled out a new Bing Image Search experience in the United States, with desktop and mobile web support…
Gemini 3.5 Flash : Fast Answers Are Not the Same as Honest Answers
Mashable is raising a sharp question about Google’s Gemini v3.5 Flash: what happens when an AI model is fast, useful,…
Google Published Exploit Code for an Unfixed Chromium Bug
Google is facing criticism after exploit code for an unfixed Chromium vulnerability was made public, potentially affecting users of Chrome,…
Deleted Google API Keys May Keep Working
Security researchers say some Google Cloud API keys can keep working for several minutes after users delete them, creating a…