Google has announced another round of so called “clarity updates” (ya, that's the ticket) for search ads. This time, the…
AdWords
PubMatic Sues Google over Illegal Ad Monopoly
In an action last week, independent ad-tech firm PubMatic filed an antitrust lawsuit alleging Google illegally monopolized parts of the…
Exploring AdSense Alternatives: A Guide for Site Owners Looking to Maximize Revenue
Beyond Google: Exploring AdSense Alternatives for Website Monetization Awhile back, a user on WebmasterWorld asked a simple question: What is…
AI-Powered PPC: Paid Search Optimization - Masters of Traffic Part 7
Executing a successful PPC campaign has traditionally relied on data analysis, precision, and above all else - flexibility. The integration…
Google users targeted with fake sponsored DeepSeek ads that deliver malware
Malware Bytes is reporting that Cybercriminals are exploiting the popularity of DeepSeek by placing deceptive sponsored ads in Google SERPs.…
Broad Match Backlash pushes Google AdWords / PMAX to Change Policy
Google has back peddled on it's wide ranging Broadmatch policy and increased negative keyword limit from 100 to 10,000. Under…