Monday Morning Reading | August 10, 2026 Monday Morning Reading: Search Articles of Merit Google once indexed the web and…
GBP / GMB
Google Webmaster? Google Gives Site Owners an AI Button, But Not a New Deal
Google’s new Search generative AI control is useful, overdue, and beyond limited – to the point of uselessness? Site owners…
Grounding in Truth – What are The Surfaces that Matter to LLMs?
We are witnessing a fundamental shift in how information “surfaces” are valued. While a “website” defined the first 30 years…
2025: The Year SEO Outgrew the Click | SearchEngineWorld
The familiar SEO playbook no longer matched what was happening in real search results. AI summaries, legal pressure, and changing user behavior pushed the industry past the era of blue links. 2025 became the year SEO stopped chasing clicks and started defending visibility.
Gemini Is Moving Into Google Maps and Local Search Is Changing
A Google visual update that tightly connects Gemini with Google Maps, and it has direct consequences for local search visibility.…
Google Users Get Hit With “Review Bombing” Extortion Scheme … Again
Again a form of digital extortion is one you need to understand if you play the GBP game. A recent…
Consistent, High-Quality GBP Content Using Generative AI
A well-optimized Google Business Profile (GBP) plays a crucial role in boosting visibility, engagement, and conversions. Artificial intelligence can simplify…
How AI is Rewriting the Playbook for Local SEO Experts and GMB / GBP
For veteran SEOs and local search professionals, optimizing a Google Business Profile (GBP – formerly GMB: Google My Business) has…