Google announces a significant change to its AdSense “Brand Safety > Blocking controls” interface: the “Ad networks” blocking control will…
Beyond Marketing: The Cross-Functional Blueprint That Turns Search into Strategy
The Purpose of this Article Installment I have seen SEO grow into a powerhouse, having first become intrigued by making…
Does Buying Clicks Actually Improve Google Rankings? We Put It to the Test
Does buying clicks improve rankings? We put it to the test! Why did we test buying clicks? Our investigation into…
How to Add SearchEngineWorld as a Preferred Source on Google
Google’s Preferred Sources feature rolled out on August 12, when it quietly rolled out as part of Google’s move toward…
Is GEO Real or The Great SEO Hallucination? The SEO Community Speaks!
Generative Engine Optimization (GEO) has moved from theory to playing and testing ground. We were curious to see where this…
Google Begins Locking People out of Services Because of Age
Numerous threads running on the socials about Google locking down peoples accounts. Most feel this is related to the age…
How To Build Topical Authority (And Why It Matters in SEO)
If you've been in SEO long enough, you know that Google has been trying to figure out real expertise behind web documents for years. From the failed "Authorship" project to its E-E-A-T guidelines, we have lots of evidence of that battle.
Bye Bye, Google AI Updated : Turn off Google AI Overviews, Discussions and Ads
The classic Bye Bye Google Chrome extension was updated recently and is now working again. This extension lets users filter…
Zero-Click Timeline - Googles Insufferable March to The Days of Zero Click Malaise
UPDATE: 12-3-2025: GOOGLE BEGINS TESTING GEMINI AI MODE IN SEARCH. UPDATE: 9-18-2025: GOOGLE ADDS GEMINI BUTTON TO CHROME. Many in…
New in Labs: Mixboard a "Concepting Board"
Google Labs has rolled out Mixboard, a new experiment aimed at turning brainstorming into a more an interactive process. It…
Google Burns Rainbow G Logo into Everything
Google updated the Google logo back in May, and now is going all-in on the G. - Google Blog This…
How to Track Traffic from AI Overviews and Featured Snippets in GA4
The search landscape has fundamentally changed through Google’s AI Overviews, Featured Snippets, and "People also ask" results. As we know…
Bots vs. Your Website: Which Ones to Allow and Which to Block?
Artificial intelligence is advancing rapidly, forcing website owners to face a big question: which AI crawlers should you exclude from…
Ganja Google! Google Lets Cannabis Ads in Through the Back Door
So like, Google just decided to chill and let some cannabis ads run, but only in Canada, man. Twenty weeks…
Google Adds Gemini Button To Chrome
Google just rolled Gemini AI into Chrome for US desktop users. This isn’t just another browser update. It’s a shift…
PubMatic Sues Google over Illegal Ad Monopoly
In an action last week, independent ad-tech firm PubMatic filed an antitrust lawsuit alleging Google illegally monopolized parts of the…
Google Removes Ublock Origin Ad Blocker - Again
Googles ongoing war against Ad blockers reached a milestone last week, with Google removing Ublock Origin ad blocker. Ublock Origin…
Penske Media Files Suit Against Google Over AI overviews
Penske Media (owners of Rolling Stone, Billboard, Variety, etc.) filed a lawsuit against Google in federal court in Washington, D.C.…
The Big Eight: A New Era of LLM Giants
The Big Eight, a diverse and powerful group of large language models (LLMs), now stand as the new pillars of…
Exploring AdSense Alternatives: A Guide for Site Owners Looking to Maximize Revenue
Beyond Google: Exploring AdSense Alternatives for Website Monetization Awhile back, a user on WebmasterWorld asked a simple question: What is…
OpEd : Brace Yourself - It's about to Get Real - Googles Final Solution?
The next act out of Google isn’t going to be business as usual. It is time someone cautiously suggested to…
AI Mode To Replace Google Search? Not So Fast Says Googler
Logan Kilpatrick "Lead product for @GoogleAIStudio + the Gemini API" - Googler says that he wasn't saying AI mode is…
Introducing the RSL Standard: A New Licensing Layer for an AI-First Web
For years, SEOs and site owners have had to set by and watch their content get scraped, trained on, and…
DeepSeek's Real Time Google Search is a Game Changer For SEOs to Analyze Google SERPs
Fascinating SEO fact : DeepSeek Chatbot will real-time do a search on Google and report back findings. This opens up all sorts of new SEO opportunities to analyze Google Serps. It is like having your own proxy to search Google.
Google Goes Dark Across Eastern Europe - Users Lose ChatGPT Access
On a Thursday morning, millions in Eastern Europe lost access to key Google services -including Search, Gmail, Maps, YouTube, Drive,…
ahrefs Study Found AI and Hallucinated 404 Links Go Hand in Hand
Ahrefs just ran a study on how often AI assistants hallucinate links. The team tested thousands of prompts and found…
EU Hits Google with $3.5B Antitrust Fine
The European Commission has fined Google $3.4 billion for abusing its dominance in advertising technology, marking one of the largest…
Google.com/AI Mode Now Opens Search AI Mode
Friday is referred to politics as "taking out the trash" day or the "Friday News Dump" where any bad stories…
Chrome Stays. Monopoly Plays Continue. But Peekaboo: Search Data Isn’t So Secret Anymore
So Here we are today. Alright, SEO aficionados, strap in- Google just pulled off the mother of all courtroom dodge…
Getting your Business "On the Map" in Chatgpt - MapBox Local Search Comes to ChatGPT
If your business is a brick-n-mortar that relies on foot traffic or serves a specific geographic area, showing up in…