The familiar SEO playbook no longer matched what was happening in real search results. AI summaries, legal pressure, and changing user behavior pushed the industry past the era of blue links. 2025 became the year SEO stopped chasing clicks and started defending visibility.
Microsoft
Bing Weighs In on Duplicate Content, SEO, and AI Search Visibility
Microsoft just published a plainspoken clarification on one of the most misunderstood, controversial and long running SEO topics: duplicate content.…
RFC9309! Robots.txt Quietly Became an Official Internet Standard
Pop quiz hotshot: Is robots.txt a formally accepted internet standard? a) No b) Yes Most educated SEO's will say "no,…
Microsoft Now Requiring Clarity for Third Party Publishers: Helpful Transparency or Overreach?
According to a recent LinkedIn post by Navah Hopkins (who serves as a Microsoft Ads liaison, Microsoft is making Clarity…
Microsoft and OpenAI Seal New Deal Around Structural Shift
OpenAI and Microsoft have announced a major restructuring and partnership update. At its core, OpenAI’s for-profit arm will operate under…
Microsoft Launches MAI-Image-1, Its First In-House AI Image Model
Microsoft has unveiled MAI-Image-1, its first fully in-house text-to-image model. This marks a shift from relying solely on OpenAI. The…
Microsoft Shares Exact Signals AI Uses to Choose Content for Search Answers Optimization
Microsoft posted new recommendations to help website owners and marketers make their content more eligible for inclusion in AI-generated answers…
Microsoft is preparing to launch a Publisher Content Marketplace (PCM)
Microsoft is preparing to launch a Publisher Content Marketplace (PCM) that could change how publishers are paid when their work…
The Big Eight: A New Era of LLM Giants
The Big Eight, a diverse and powerful group of large language models (LLMs), now stand as the new pillars of…
Introducing the RSL Standard: A New Licensing Layer for an AI-First Web
For years, SEOs and site owners have had to set by and watch their content get scraped, trained on, and…
Ever Use Microsofts Windows 11 Internet Speed Test?
If you haven’t yet poked around Bing’s built-in speed test (at bing.com/tools/speedtest), you’re in for a treat. It’s a slick,…
Bings Big Reward Program Giveways - A Lesson in Gamification
Microsoft is pushing its Rewards program harder than ever with its latest sweepstakes, promising more prizes and more winners than…
Bing Says Sitemaps Are Now Critical in the AI Search Era
For years, sitemaps were a bit of an afterthought for SEOs. Nice to have. Helpful for crawling. But rarely urgent.…
Bing Makes Headway and Takes a Little Share - MS's Surprising Quarterly Report
Microsoft’s Bing is growing - and not just in user numbers, but in revenue, relevance, and reach. Bing's bet on…
Microsoft Bing Updates Logo to Shorter Version
Bing has updated its logo - again. The "Microsoft" prefix is gone, and it's back to just "Bing". This marks…
Skype to close doors May 5th
Microsoft has announced that Skype will be retired in May 2025, with users encouraged to transition to Microsoft Teams. While…
Microsoft’s Majorana 1 Chip Carves New Path for Quantum Computing
Normally we don't cover general tech topics, but this is such a significant breakthrough, that it warrants a look. This…