Part of SearchEngineWorlds ongoing tools reviews and coverage: Traffic and logging tools beyond GA ChatGPT referral and usage signals AI…
SearchGPT
Disney and JarvisGPT: How Disney’s OpenAI Future Is Taking Shape Inside the House of Mouse
Disney is moving beyond classic storytelling and theme parks into the frontier of artificial intelligence. After its headline-making multi-billion dollar…
Is GEO Real or The Great SEO Hallucination? The SEO Community Speaks!
Generative Engine Optimization (GEO) has moved from theory to playing and testing ground. We were curious to see where this…
OpenAi introduces Instant Checkout in ChatGPT to Buy In Chat
OpenAI introduced Instant Checkout, that allows users to buy products directly inside ChatGPT. The feature is rolling out to U.S.…
OpenAI Introduces ChatGPT Pulse "Morning Briefing" for Pro Subscribers
OpenAI introduces ChatGPT Pulse: "Pro users can access ChatGPT pulse on iOS and Android. Pulse is not available on web…
Fan-Out Technique: More Than “Optimizing for AI”
LLM-based platforms generate AI answers by running several queries across their training data. If they don’t have enough confidence in…
OpenAI updates ChatGPT5 With New Search Improvements and New Codex
September 16 – Search in ChatGPT ChatGPT/SearchGPT results are now more factual with fewer hallucinations, better at detecting search intent,…
The Big Eight: A New Era of LLM Giants
The Big Eight, a diverse and powerful group of large language models (LLMs), now stand as the new pillars of…
Introducing the RSL Standard: A New Licensing Layer for an AI-First Web
For years, SEOs and site owners have had to set by and watch their content get scraped, trained on, and…
Google Goes Dark Across Eastern Europe - Users Lose ChatGPT Access
On a Thursday morning, millions in Eastern Europe lost access to key Google services -including Search, Gmail, Maps, YouTube, Drive,…
ahrefs Study Found AI and Hallucinated 404 Links Go Hand in Hand
Ahrefs just ran a study on how often AI assistants hallucinate links. The team tested thousands of prompts and found…
Getting your Business "On the Map" in Chatgpt - MapBox Local Search Comes to ChatGPT
If your business is a brick-n-mortar that relies on foot traffic or serves a specific geographic area, showing up in…
We Have A new Chapter in the Saga of OpenAI Using Google SERPs?
The Information is reporting that ChatGPT is sourcing some Google Serps from the well known SerpAPI service. Lets catch you…
Do We Get ChatGPT5 Today? OpenAI Live Stream Today 1p Eastern
August 7, 2025, an OpenAI a livestream drops. They have teased it with "LIVE5TREAM," dropping a subtle hint that GPT-5 might…
No - OpenAI is Not Using Google for General Search Index
Lots of speculation (wishful thinking), alleging that OpenAI and ChatGPT is using Google for their search index. We've been fighting…
Adobe Survey Says It's ON : Google vs ChatGPT
While watching the arrival of "AI" on to the tech scene, it sure seemed like many in the tech press…
OpenAI Reportedly Building AI-Powered Web Browser
OpenAI is reportedly working on a standalone web browser that would bring ChatGPT’s capabilities directly into the browsing experience. The…
Ahrefs Study Finds Most Top Rankings Now AI Generated
Ahrefs has released a new study that challenges one of the most debated topics in SEO: whether AI-generated content negatively…
SearchGPT using Google, or just Common Crawl?
(post edit) I knew it was too good to be true. OpenAI is using Common Crawl db - we knew…
ChatGPT Rolls Out Wider Auto Prompt / Search Suggestions
ChatGPT’s auto‑suggestion feature, introduced in April 2025 for plus users, offers real‑time prompt ideas as you type, drawing on conversation…
ChatGPT Rules the LLM Space by a Wide Margin, But
While SEOs obsess over AI Overviews, disappearing clicks, SOT (Slop on Top) and SGE's erratic hallucinations, something bigger is brewing:…
SearchGPT - ChatGPT Just Got an Upgrade - Here’s What That Means for You
OpenAI's June 13 update quietly rolled out one of the most meaningful improvements to ChatGPT's core functionality to how it…
I Went Six Months Without Google Search : A #Nofilter Analysis of Open AI's SearchGPT for ChatGPT
When SearchGPT launched on ChatGPT, I dove into the deep end from the starting bell. It has been my default search for six months.
How to Diversify Your Traffic Sources & Reduce Dependence on Search Engines
(wow, yesterdays big list of search engines was surprisingly popular, we felt a deeper exploration of traffic sources was in…