Ahrefs just ran a study on how often AI assistants hallucinate links. The team tested thousands of prompts and found…
SearchGPT
Getting your Business “On the Map” in Chatgpt – MapBox Local Search Comes to ChatGPT
If your business is a brick-n-mortar that relies on foot traffic or serves a specific geographic area, showing up in…
We Have A new Chapter in the Saga of OpenAI Using Google SERPs?
The Information is reporting that ChatGPT is sourcing some Google Serps from the well known SerpAPI service. Lets catch you…
Do We Get ChatGPT5 Today? OpenAI Live Stream Today 1p Eastern
August 7, 2025, an OpenAI a livestream drops. They have teased it with “LIVE5TREAM,” dropping a subtle hint that GPT-5 might…
No – OpenAI is Not Using Google for General Search Index
Lots of speculation (wishful thinking), alleging that OpenAI and ChatGPT is using Google for their search index. We’ve been fighting…
Adobe Survey Says It’s ON : Google vs ChatGPT
While watching the arrival of “AI” on to the tech scene, it sure seemed like many in the tech press…
OpenAI Reportedly Building AI-Powered Web Browser
OpenAI is reportedly working on a standalone web browser that would bring ChatGPT’s capabilities directly into the browsing experience. The…
Ahrefs Study Finds Most Top Rankings Now AI Generated
Ahrefs has released a new study that challenges one of the most debated topics in SEO: whether AI-generated content negatively…
SearchGPT using Google, or just Common Crawl?
(post edit) I knew it was too good to be true. OpenAI is using Common Crawl db – we knew…
ChatGPT Rolls Out Wider Auto Prompt / Search Suggestions
ChatGPT’s auto‑suggestion feature, introduced in April 2025 for plus users, offers real‑time prompt ideas as you type, drawing on conversation…
ChatGPT Rules the LLM Space by a Wide Margin, But
While SEOs obsess over AI Overviews, disappearing clicks, SOT (Slop on Top) and SGE’s erratic hallucinations, something bigger is brewing:…
SearchGPT – ChatGPT Just Got an Upgrade – Here’s What That Means for You
OpenAI’s June 13 update quietly rolled out one of the most meaningful improvements to ChatGPT’s core functionality to how it…
I Went Six Months Without Google Search : A #Nofilter Analysis of Open AI’s SearchGPT for ChatGPT
When SearchGPT launched on ChatGPT, I dove into the deep end from the starting bell. It has been my default search for six months.
How to Diversify Your Traffic Sources & Reduce Dependence on Search Engines
(wow, yesterdays big list of search engines was surprisingly popular, we felt a deeper exploration of traffic sources was in…
SearchGPT and ChatGPT Referral Tracking : Why your Analytics Can Be Missing It
With the news yesterday that ChatGPT is getting 400million visits a week, Webmasters are itchy and scratchy for a taste…
GPT5 Orion – Unified – SearchGPT – What we know so far
As of late February 2025, OpenAI is advancing its AI models with the anticipated release of GPT-4.5, codenamed “Orion” expected…
How to Set ChatGPT as Your Default Search Engine on Safari for iPhone
While most browsers it is pretty easy to reset your search engine default, on Apple it has been a challenge.…
ChatGPT Plus, Pro, or Enterprise? The SEO’s Guide to Picking the Right Plan
AI is revolutionizing the way we find information (thanks Captain Obvious), and ChatGPT is at the forefront of that transformation.…