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Posts published in “OpEd”

Google’s Meridian Comes out of Beta

Introduced last year in a restricted beta roll out, Google has opened up Meridian to the unwashed PPC masses. What is Meridian Supposed to Solve? Marketing attribution has never been more of a guessing game – especially with increasing privacy restrictions, evolving digital behaviors, and Googles boundless ambition to kill third party cookies. Google claims Meridian, built with Bayesian-based modeling,…

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