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Views: 25As referrals fall from search engines, we believe there will be sites that forgo indexing. One thing that the big search engines do is provide webmasters with a means of site search. Often those searches are better served by the engines. Leaving Google’s index is a bitter pill for most sites. Google’s search dominance endures because its ranking formula…
Posts published in “SEO Industry News”
Views: 48When I posted in the Pubcon Facebook group asking for recommendations on affordable, reliable social media scheduling tools, the thread quickly turned into a crowdsourced review of what is working for digital marketers today. From the sky-high pricing of legacy tools like Hootsuite and Loomly, to praise for leaner options like Publer, Metricool, and Zoho Social, it was clear…
Views: 308A growing number of major news organizations are accusing Google of crossing the line with its new AI Mode. What was once a slow drip of concern has erupted into open condemnation, with the News/Media Alliance calling it nothing short of “the definition of theft.” News outlets claim Google’s new AI Mode is ‘theft’ of their content. Indeed, Google’s…
Views: 174A highly cited report came out earlier this week from BrightEdge. It even had it’s own press release (which should always be a concern for ‘news’ stories). In fact, rather than raw impression counts, SEOs are now looking at qualitative signals like Google’s “snippet” text-fragment appearing in referral URLs – a sign that a real user clicked through from…
Views: 17Heads Up! Attackers are at it again – purchasing Google Ads targeting keywords related to SEMrush (they also did this back in march). When users search for “SEMrush” or similar terms, a malicious ad appears at the top of the results, leading to a fake SEMrush login page. These pages are well-crafted, closely mimicking the actual SEMrush interface. Unsuspecting…
Views: 21There was a search related story on WSJ that had some eyebrow raising quotes in it. The Wall Street Journal article “AI Has Upended the Search Game. Marketers Are Scrambling to Catch Up” highlights the profound impact of artificial intelligence on search behavior and digital marketing strategies. As AI-generated summaries increasingly appear atop search results, traditional SEO tactics are…
Views: 26Did you know? That the original purpose of YouTube was to be a video dating (ugh, hookup) site? That there is a search engine that intentionally omits the top one million websites in order to surface deeper content? That 95% of the webs pages have no backlinks? That some studies say having a video on your home page will…
A new research paper from Alibaba has introduced ZeroSearch - a new approach to training AI models to search without using real search engines. And for SEOs and the web economy at large, it signals yet another fracture in the traditional web-to-search-to-click model.
Views: 9 Another Publisher Inks Content Deal with OpenAI. Washington post has signed a content deal with OpenAI. “According to OpenAI, it has formed similar partnerships with more than 20 news publishers and 160 outlets across 20 languages.” ChatGPT FTW: diagnoses cancer that doctors missed to save womans life. “…disclosed her symptoms to AI messaging service Chat GPT, which said…
Views: 503For veteran SEOs and digital marketers, directory listings are more than legacy tactics—they’re visibility signals, link sources, and brand validation points across multiple verticals. Whether you’re optimizing for local pack prominence, lead gen, or niche authority, the right directories still move the needle. Below is a curated list of directories grouped by purpose: from mainstream web indexes and professional…
Views: 9Search is changing fast—AI, evolving algorithms, and shifting client expectations are redefining what it means to run a successful SEO agency. What should agencies and independent SEOs be doing right now to stay ahead? Join us for an exclusive webinar featuring three top SEO leaders from leading agencies as they break down the latest trends, challenges, and opportunities in…
Views: 2AI Chatbot Usage: Who’s Adopting and Why? A recent Pew Research Center study found that 55% of workers rarely or never use AI chatbots, while 29% (!!!) haven’t even heard of them. However, among those who do use them, younger professionals and those with postgraduate degrees are more likely to integrate AI into their daily tasks. The next generation…
Views: 1Google is pushing back against the US Department of Justice, which wants to break up the company by forcing it to sell properties like Chrome or Android. Google’s counterproposal offers a different approach: rather than spinning off major products, it suggests limiting or modifying the search and app distribution deals Google makes with partners such as Apple, Mozilla, and…
Views: 0A federal judge granted WP Engine a preliminary injunction against Automattic—parent of WordPress.com—after WP Engine accused Automattic of sabotaging its access to WordPress.org. The court concluded Automattic’s actions endangered WP Engine’s business dealings, pointing to a public campaign by Automattic CEO Matt Mullenweg that disrupted WP Engine’s plugin functionality and blocked its use of WordPress.org resources. Under the injunction,…
Views: 0In a LinkedIn Post, former Stripe CTO David Singleton announced his new firm is building a next-gen operating system for AI Agents. This would get over looked elsewhere, but the depth of talent they have brought on board makes this one worth watching. The group is basically a hand picked Tiger-Team of former Googlers, Android, Stripe, Meta, Volvo, and…
Views: 10We’ve seen alot of questionable behavior out of Google the last couple years, from trying to CoOpt the entire web with Amp pages, to trying deprecate competitors 3rd party cookies, but here’s a fresh one that takes the cake. Verge is reporting via Barry Schwartz that Google is now, using it’s browser power to create hi-jacking links and insert…
Views: 71By Zack Kadish AI Overviews are here to stay. Whether you love them, hate them, click on them, scroll past them, laugh at them – it doesn’t really matter. Google has expanded the reach of AI Overviews to almost half the world at this point and has even stated that AI Overviews are driving an increased engagement and user…
Views: 1While the main stream tech press has put the focus on Google divesting of Chrome, there was much more in the The Proposed Final Judgment (PFJ) court filing exec summary. In fact, one that should make every SEO on the planet stand up: … requires Google, among other things, to make its search index available at marginal cost, and…
Views: 1In an otherwise slow Search Engine News week (from Chaz Hutton) h/t Tracy Ingram Brett TabkeAs the CEO and founder of Pubcon Inc., Brett Tabke has been instrumental in shaping the landscape of online marketing and search engine optimization. His journey in the computer industry has spanned over three decades and has made him a pioneering force behind digital…
Since the death of the “site” command that showed number of indexed pages, an accurate indexing figure is not possible on Google. That said, it is clear that BlueSky has a very deep indexing within Google. We tried over two dozen user names that we follow, and not only were they all indexed, all of their posts were indexed as well. Clearly, Google likes ’em! There is little doubt that links from Bluesky are having an impact in the Google Index.
Views: 47LLM’s like Claude and ChatGPT are very good at SEO related information – it is like the new SEO super power. They have clearly been trained on a wealth of information across the web, including SEO best practices, web development concepts, marketing techniques, and user behavior trends. As an LLM – it is part-n-parcel a wordsmith. This is especially…
Views: 10 After a decade on ice, I am excited to announce that we are actively rebooting SearchEngineWorld.com. It will feature daily SEO news, SEO tips and tutorials by SEO’s for SEO’s. The timing is perfect for change: OpenAI’s new search engine SearchGPT (just launched today 10/31/24)) Rumored new Meta search engine The surprising rise of Perplexity The Google Antitrust…
Views: 1720 years ago pioneering SEOs like Rand Fishkin, Brett Tabke, Bruce Clay, Jill Whalen, and Matt Cutts wrote some of the first SEO best practice checklists. Google wasn’t even a company yet and SEOs were debating the difference between subdomains and folders for ranking purposes. Its been over 20 years since those days. Rand, and Jill don’t do SEO…
Views: 0About that SemRush Buying 3rd Door Media. It happened while a conference was going on – and that may have contributed – to so many questions put to me about the Third Door Media sale to SemRush. I was taken a bit aback by so many people asking about it, that I was taking a “wait and see” approach.…
Views: 1Cindy Krum discusses Google’s manipulation of search and data collection through Chrome, revealing how this affects SEO and user privacy. Highlights Google uses Chrome data for search ranking algorithms. Evidence shows Google misled about mobile-first indexing. Chrome’s local processing aids Google in data collection. Users unknowingly contribute to Google’s AI training. Google bypasses privacy by ignoring user settings. Chrome’s…