Google provides a list of four JSON files for the the IP address it's crawlers use. This post explores that and how to track GoogleBot.
Tutorials
Differentiated Delivery: Evolving and Cloaking Your Robots.txt into an Active Bot Gatekeeper
Differentiated Delivery : Stopping the bot storms: Serve trusted crawlers like Google a permissive robots.txt while blocking rogue scrapers with dynamic robots.txt in Apache, Nginx...
How To Build Topical Authority (And Why It Matters in SEO)
If you've been in SEO long enough, you know that Google has been trying to figure out real expertise behind web documents for years. From the failed "Authorship" project to its E-E-A-T guidelines, we have lots of evidence of that battle.
How to Track Traffic from AI Overviews and Featured Snippets in GA4
The search landscape has fundamentally changed through Google’s AI Overviews, Featured Snippets, and "People also ask" results. As we know…
Top Traffic & Logging Services Not Named Google Analytics
Unfortunatly, the real alternatives out there are few and far between. That is signifcatnly more true when searching for a…
Hands-On ChatGPT SEO Techniques from Top Practitioners
Recently at Pubcon Austin a group of SEO's sat around at lunch and compared AI stories. Things like how we…
Cracking the Code on Internal BackLinking
... using ChatGPT for internal linking isn't as simple as dropping in a prompt and watching SEO gold appear. Because internal linking requires learned context and that is something ChatGPT doesn't handle well by default. It needs to see the full page to understand the surrounding content and to avoid boilerplate html like footers and nav menus. That level of awareness isn't built-in unless you prompt it carefully.
Instagram Posts Are Ranking and Showing in Google and Bing - SEO Meets Social
Starting July 10, 2025, Search Engines began indexing public Instagram content from professional accounts, making Instagram SEO a fresh tool.…
The Big Search Engine List: Who Indexes What?
For SEOs working at scale or in technical roles, knowing which search engines crawl the web independently - and which…
A Look at Todays Top Social Posting Tools
When I posted in the Pubcon Facebook group asking for recommendations on affordable, reliable social media scheduling tools, the thread…
Avoiding the AI Tell: Editing Tricks That Make Your Content Shine
Cleaning your AI output. There are a ton of "rewriters" out there right now. Variations on the theme of "casual",…
AI for Email Marketing & Lead Generation: Tools and Tactics That Convert
AI isn't just for writing blog intros or generating cute social captions. Used right, it's a serious performance tool for…
AI and Search News Run Down
Another Publisher Inks Content Deal with OpenAI. Washington post has signed a content deal with OpenAI. "According to OpenAI, it…
Competitive Analysis & Market Research With AI-Powered SEO
It takes more than just optimizing your own website to rank highly on the Serps; you also need to be aware of what your competitors are doing and how they are listing in the SERPs. In this part, we will look at how to use AI technologies to analyze your competitors and find SEO opportunities.
List of Website Directories
For veteran SEOs and digital marketers, directory listings are more than legacy tactics—they’re visibility signals, link sources, and brand validation…
Consistent, High-Quality GBP Content Using Generative AI
A well-optimized Google Business Profile (GBP) plays a crucial role in boosting visibility, engagement, and conversions. Artificial intelligence can simplify…
Buying Links in 2025? The Uncensored Guide by SEOs for SEOs
Listen to the podcast version: We all know that modern search engines base part of their rankings algo on…
Social Media & Viral Marketing With AI - Masters of Traffic Part 8
Listen to the Notebook.lm edition As we navigate the new AI-all-the-time Google Zero Click Serps, it is always good…
AI-Powered Link Building: How to Automate & Scale Backlink Building Like the Pros – Masters of Traffic Part 6
Today we’re diving into AI-Powered Link Building and how artificial intelligence can help identify, acquire, and optimize backlinks at web-wide…
On the Page SEO with AI - Masters of Traffic Part 5
This is where AI can really shine through. So lets jump right into this old school optimization free-for-all! AI can analyze search intent, keyword structure, and competitor pages to suggest SEO-charged header tags (H1...H6) formatting that improves readability and rankings. You can prompt ChatGPT with something like: "Generate an optimized H1-H3 outline for a blog post on 'Best Running Shoes for Beginners
Server Side Site Auditing and Optimization With AI - Masters of Traffic Part 4
Running a technical SEO audit can at times feel a bit overwhelming. AI simplifies the workflow process by giving you…
Mastering AI for SEO : From Keywords to Conversions: How AI is Reshaping SEO Strategy Part 3
In part one, we took a long look at using AI for content. Today, lets dig into AI and keyword…
Mastering AI for SEO: The Tools and Tactics That Work - Masters of Traffic Part 2
Captain Obvious says: AI is a major game-changer for SEO and marketing professionals who want to work smarter and not…
Link Building 2025 - What's Out, What's Still In - What Needs Updated
I ran into a link building article last week that has some information that was dated. So, lets run down…
How to Diversify Your Traffic Sources & Reduce Dependence on Search Engines
(wow, yesterdays big list of search engines was surprisingly popular, we felt a deeper exploration of traffic sources was in…
Search Intent: Aligning Content with What Users Are Really Searching For
One question that always comes up in keyword discussions is how to align my content with what a user is…
ChatGPT Plus, Pro, or Enterprise? The SEO’s Guide to Picking the Right Plan
AI is revolutionizing the way we find information (thanks Captain Obvious), and ChatGPT is at the forefront of that transformation.…
Mostly Free Captcha Alternatives Worth Trying
In light of Google's announcement that all reCAPTCHA keys must be migrated to a Google Cloud (with fees of $8…
Google’s Autocomplete is Shaping Your Brand— Take Control
Are you looking to generate more traffic and improve your conversions? Start paying attention to and optimizing for your branded…
"I'll Rank My Site by Fixing Core Web Vitals," Said No SEO Ever
By Jason Poser and Jason Kilgore: The world of SEO is filled with shifting trends; back in the day Matt…