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Views: 28Captain Obvious says: AI is a major game-changer for SEO and marketing professionals who want to work smarter and not harder. Well duh, but if you’ve been in the industry for a while, you know that staying ahead of algorithm updates, scaling content production, and making data-driven decisions can be an overwhelming and mostly zero sum gain. AI is…
Posts published in “Tutorials”
Views: 24I ran into a link building article last week that has some information that was dated. So, lets run down all the deprecated link building strategies I can think of: Reciprocal Link Exchanges – Traditional link swapping is now considered low-quality and if not entirely careful who you swap with – it can even lead to a dark road…
Views: 108(wow, yesterdays big list of search engines was surprisingly popular, we felt a deeper exploration of traffic sources was in order.) 23 years ago, I wrote a article called Mostly Viral Top Traffic Alternatives to Search Engines. At 20 million page views and counting, it has turned out to be one of the top five all-time traffic posts in…
Views: 1 One question that always comes up in keyword discussions is how to align my content with what a user is seeking . It is actually the next evolution of keyword research beyond keyword targeting as it tends to hit the user further on in their search (funnel if you will). It also tends to be more long tail…
Views: 1AI is revolutionizing the way we find information (thanks Captain Obvious), and ChatGPT is at the forefront of that transformation. Unlike traditional search engines that bombarded you with trick-click ads, ads masquerading as sponsored results, ChatGPT delivers direct, spot-on answers with zero distractions. They also are pumping it with new features like deep research, memory, voice mode, and even…
Views: 6Are you looking to generate more traffic and improve your conversions? Start paying attention to and optimizing for your branded keywords! What is Branded Search and Why Care? A branded search query is one that contains your brand name. This sounds easy but in reality, it is huge. Imagine the situation in which a person starts typing your brand…
Views: 2By Jason Poser and Jason Kilgore: The world of SEO is filled with shifting trends; back in the day Matt Cutts used to describe it as “A constantly moving target”. One such shift over the past few years has been the increasing focus, and a bit of mystery, around Core Web Vitals and how impactful it is to search…
If you've been in SEO long enough, you know that Google has been trying to figure out real expertise behind web documents for years. From the failed "Authorship" project to its E-E-A-T guidelines, we have lots of evidence of that battle.