If you haven’t yet poked around Bing’s built-in speed test (at bing.com/tools/speedtest), you’re in for a treat. It’s a slick, no-signup, no-install, no spam web widget that checks download, upload, and latency in a few clicks.
What’s fun is that Microsoft swapped out their old test engine in favor of Speedtest by Ookla in late 2023 — so it’s not reinventing the wheel, it’s piggybacking on a long time gold standard folks trust.
While nothing massive – the test gives you a quick sanity check—when someone complains your site is slow, you can run the same test your visitor might—and see if you’re losing speed… Also, the fact Microsoft surfaces it so visibly (even integrating a “Perform speed test” shortcut into Windows 11’s network menu) shows they intend it as a first-port-of-call for users diagnosing connectivity trouble.
Tip: link to or embed that tool in your support docs. Your readers (or clients) will appreciate the transparency – and you’ll gain one more steady benchmark to compare real-user reports against.
As the CEO and founder of Pubcon and WebmasterWorld., Brett Tabke has been instrumental in shaping the landscape of online marketing and search engine optimization. His journey in the computer industry has spanned over three decades and has made him a pioneering force behind digital evolution. Full Bio
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