Google Burns Rainbow G Logo into Everything

Google updated the Google logo back in May, and now is going all-in on the G.

….we’re making it the company-wide “G” icon. The new “Google G” now represents all of Google — both our brand and the company — and visually reflects our evolution in the AI era.
Google Blog

This after the weekend where they temporarily changed the home page logo to a late 90’s look:

Google Inc. was incorporated on Sept 4, 1998, so why marking its birthday in late September is curious, but somehow the date of 21st has stuck.