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MediaPost reporting that the first of two law suits brought by Rumble has been dismissed on grounds it fell outside the time frame alotted for such suites.
Background
Rumble sued Google in January 2021, claiming two forms of unfair advantage for YouTube:
- Rigged search results to boost YouTube rankings over Rumble
- Android licensing tied to mandatory YouTube installs
Timeline
- Rumble says harm began as early as April 2014
- Antitrust law gives a four-year window to file
- That window closed in April 2018, three years before Rumble’s suit
Ruling
Judge Haywood Gilliam, Jr. in Northern California dismissed the case solely because it was filed too late. He did not rule on whether Google’s alleged tactics violate antitrust law.
SEO takeaways
- Self-preferencing claims remain untested in court
- Legal challenges must meet very strict timing rules
- Watch for future decisions that might clarify how search rankings and app bundling intersect with competition rules
A second suit brought by Rumble last May is ongoing.
As the CEO and founder of Pubcon Inc., Brett Tabke has been instrumental in shaping the landscape of online marketing and search engine optimization. His journey in the computer industry has spanned over three decades and has made him a pioneering force behind digital evolution. Full Bio
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