So like, Google just decided to chill and let some cannabis ads run, but only in Canada, man. Twenty weeks of “let’s see what happens” before they either freak totally out or, like, open the floodgates bruh. It’s not even on YouTube or Gmail, just Search - Like Whoa dude!
The catch? Only the legal Canadian shops can play, and you gotta be 18+ or 19+ depending on where you’re at. Google says they’re using “probabilistic modeling” to check your age, which is just corporate talk for “we’re pulling it out of our ass based on your past clicks.” Like bro, if you watched Scooby-Doo reruns and ordered a pizza online, congrats, you’re probably in dude!
The cannabis companies up north are stoked but cautious. Tilray and Organigram are like, “This is rad, but don’t tell Health Canada we’re too excited.” Meanwhile, lawyers are clutching their pearls going, “Self-attestation isn’t good enough.” What's up - chill, man, it’s an ad for gummies, not plutonium.
Marketers, here’s the vibe: this pilot is a gnarly test wave. Paddle in carefully, watch the currents, and if you’re Canadian, ride it while it lasts eh? If you’re in the States, well… put down the Snickers and Doritos, ‘cause you’re still benched. sigh.
As the CEO and founder of Pubcon and WebmasterWorld., Brett Tabke has been instrumental in shaping the landscape of online marketing and search engine optimization. His journey in the computer industry has spanned over three decades and has made him a pioneering force behind digital evolution. Full Bio
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