We've seen alot of questionable behavior out of Google the last couple years, from trying to CoOpt the entire web with Amp pages, to trying deprecate competitors 3rd party cookies, but here's a fresh one that takes the cake. Verge is reporting via Barry Schwartz that Google is now, using it's browser power to create hi-jacking links and insert content into webpage HTML without website, or copyright owners permission. Injecting controls and content onto site owners website without permission, is a foul.
Apparently there is an Opt Out form. Clearly, they didn't feel the need for an Opt In form. That's pretty much the rub right there - whenever you seen Google put out a feature just ask your site where the option to turn it off is at?
Ironically, SEOs can turn this around: by tracking #text fragment clicks that Google’s ‘hijacking’ links generate, you gain insights into which content pieces are drawing engaged visitors.
Strap in - I think this is just the beginning of Google action against websites. They are emboldened with the Trump win.
In other news today:
- Google to face massive UK class action lawsuit over search dominance
Google faces £7 billion legal claim over search engine advertising - Google Is Now Popping Search Links Into Some Webpages
As the CEO and founder of Pubcon and WebmasterWorld., Brett Tabke has been instrumental in shaping the landscape of online marketing and search engine optimization. His journey in the computer industry has spanned over three decades and has made him a pioneering force behind digital evolution. Full Bio
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