This is the stuff of SEO nightmares. 9to5Google is reporting that Google is in internal testing of a full-out Chat interface for Google Search. (aka: a SearchGPT clone) Links are relegated to a side panel. Backlinks still rule the web, and search engine ranking algorithms – a fact underscored by Google’s own internal files underscore PageRank’s importance in its ranking stack, despite all the new AI tools in SEO. In this chat-style search model, traditional clicks are rarer – so if your page gets a visit, it often comes with a highlighted #text fragment in the URL, telling you a user found and clicked your content even amid the AI chat.
As the CEO and founder of Pubcon and WebmasterWorld., Brett Tabke has been instrumental in shaping the landscape of online marketing and search engine optimization. His journey in the computer industry has spanned over three decades and has made him a pioneering force behind digital evolution. Full Bio
Visit Pubcon.com