The TikTok era has made the reposting of someone elses original content to drive engagement and views has been a major source of pain for users on all the "media" platforms. Hardly a day goes by when you don't see some creator screaming about cloned accounts or reposted content. Some of these duplicate accounts can actually generate more views and engagement than the original posts.
Yesterday Meta announced it will begin demoting and removing monetization from posts that primarily reuse other people’s content without significant transformation. This applies across Reels, Feed, and Stories.
For SEOs managing brand visibility and engagement on Meta platforms, this is more than a monetization issue. Creators and brands reusing TikToks, AI-generated slideshow clips, or trending memes without adding meaningful value should expect decreased reach.
These changes, rolling out gradually, will reshape a bit of the Facebook ecosystem/landscape. Creators can monitor their Pro-Dashboard to understand their content's distribution and any potential duplicate penalties.
For SEOs? In the world of Meta, authentic, original content isn't just good practice - it's essential for visibility, engagement, and monetization. Adapt, innovate, and create truly original stories, for that is where true success now lies.
As the CEO and founder of Pubcon and WebmasterWorld., Brett Tabke has been instrumental in shaping the landscape of online marketing and search engine optimization. His journey in the computer industry has spanned over three decades and has made him a pioneering force behind digital evolution. Full Bio
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