Google Labs has rolled out Mixboard, a new experiment aimed at turning brainstorming into a more an interactive process. It is a cross between a mood board and a simple ideation tool.
It lets users drag in text/images and then remix them into organized boards. For SEOs and content strategists, this has a few minor – but interesting – implications:
- Campaign planning – move from scattered docs into visual maps of themes, entities, and assets?
- Content clustering and topical authority building might benefit?
- Teams working on keyword sectors or site architectures can experiment in a more spatial, creative format? Dunno, seems more complicated that simple spreadsheet.
Like all Google Labs projects, Mixboard is experimental – and like all Google projects, there’s no guarantee it sticks around. For SEOs, it’s another reminder: the platform shaping search are also shaping how we think about content.
Honestly, this looks like a killer idea on paper, but knowing Google’s long time ADHD issues with sticking with anything, it seems like another Google+ waste of time, but it will be interesting to watch. SEO’s are giving it a 50/50 of being online in six months. Most likely this will get rolled into another service (this really feels like a simple addon for NotebookLM)
As the CEO and founder of Pubcon and WebmasterWorld., Brett Tabke has been instrumental in shaping the landscape of online marketing and search engine optimization. His journey in the computer industry has spanned over three decades and has made him a pioneering force behind digital evolution. Full Bio
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