Views: 122
Listen to this post as an notebooklm audio podcast:
This is where AI can really shine through. So lets jump right into this old school optimization free-for-all!
- H1: Best Running Shoes for Beginners: Top Picks for Comfort & Performance’
- H2: How to Choose the Right Running Shoes
- H3: Factors to Consider (Cushioning, Stability, Fit)
- H3: Common Mistakes to Avoid
- H2: The Best Running Shoes for New Runners in 2024
- H3: Best Budget-Friendly Options
- H3: Best for Long-Distance Running
- H2: FAQs About Running Shoes
By leveraging AI for HX header structuring, you mandate quality content flow, double check your tech, drop keyword-rich SEO tainted formatting, and mostly better UX. That ultimately makes it easier for search engines (AND USERS!) to navigate your content.
For example, if your original text is:
“In order to maximize the efficiency of your SEO strategy, it is imperative that one considers the integration of semantic keywords within content structures.“
AI can rewrite it for better readability:
“To get the most out of your SEO strategy, focus on adding semantic keywords naturally into your content.“
AI can evaluate Flesch Reading Ease scores, recommend shorter sentences, and adjust the tone to suit various audiences. Regardless if your target is technical, casual, or persuasive AI can trigger it. Leveraging AI to boost readability will help increase dwell time, lower bounce rates, and makes your content easier to understand for both – again – users and search engines.
AI can streamline alt-text generation, file naming, and captions to make images more accessible and somewhat search-friendly. Instead of manually crafting all the ad nauseum descriptions, you can prompt AI with some similar:
“Generate SEO-friendly alt text for an image of a person jogging in a city park at sunrise.”
AI response:
“A runner jogging through a city park at sunrise, wearing athletic gear—morning fitness routine.”
For file naming, AI ensures descriptive, keyword-rich names like:
❌ IMG_1234.jpg → ✅ runner-city-park-sunrise.jpg
AI can also suggest engaging captions that improve user experience, such as:
“Start your day right—morning jogs boost energy and endurance!”
Or drop the image into ChatGPT and ask it what the alt-tag should be. However, there is a wide range of differences and support in the LLM’s between the big three (ChatGPT, Anthropic, and Gemini)
By optimizing images this way, you improve SEO visibility, accessibility, and user engagement, while giving search engines more context for ranking your content.
AI can help identify key entities – people, places, brands, and various concepts—into your content to improve Google’s Knowledge Graph recognition. Instead of just optimizing for kw’s, AI ensures your content associates with entities that search engines understand. For example, if you’re writing about “Electric Vehicles“, AI can suggest integrating related entities like Rivian, lithium-ion batteries, EV charging stations, and the Environmental Protection Agency (EPA) to strengthen your overall topical relevance. AI can also analyze competitor content(!!!) and suggest missing entity connections that they are using.
For example: You can prompt AI with:
“List relevant entities for an article on ‘Best Running Shoes for Marathons’ that would improve SEO.“
Response:
- Brands: Nike, Adidas, Brooks
- Features: Carbon fiber plates, arch support, energy return
- Events: Boston Marathon, Olympic Trials
Improving Expertise, Authoritativeness, and Trustworthiness (E-A-T) is crucial for ranking well, especially in competitive YMYL (Your Money, Your Life) niches like health, finance, and law. AI can help identify ways to boost this credibility by suggesting reliable expert sources, refining author bios, and integrating trustworthy citations. Lets get into a few specific ways to enhance E-A-T using AI:
1. Adding Expert Citations
Instead of making any unverified claims, AI can suggest reputable sources to back up your content.
Bad: ❌ “Drinking green tea helps with weight loss.”
Good! ✅ “According to a 2023 study published in the Journal of Nutrition, green tea can support metabolism and fat oxidation.”
Prompt ChatGPT: “Find authoritative sources on the health benefits of green tea for weight loss.”
Remember remember, Google has several THOUSAND quality raters. What are they all doing? They are looking at websites. I will go to my grave believing that they are mostly “grading” webpages on a sliding scale and that is one of the top primary signals for rankings.
2. Strengthening Author Bios
Many believe that Google values content written by recognized experts in a field (there is very little evidence about this from Google directly). AI can help refine author bios to emphasize their profesional credentials.
Bad: ❌ “John Smith is a blogger who writes about finance.”
Good! ✅ “John Smith, CFA, is a certified financial analyst with 10+ years of experience in investment banking and financial planning.”
Prompt AI: “Write a professional bio for an SEO expert with 15 years of experience in technical SEO and content marketing.”
3. Citing Trusted Sources
For health, legal, and financial content, citing peer-reviewed studies, government websites, and industry leaders builds credibility.
Example:
- Health: Mayo Clinic, WHO, CDC
- Finance: SEC, Investopedia, Forbes
- SEO: Pubcon, Search Engine Journal, WebmasterWorld
Prompt ChatGPT: “Suggest authoritative sources for a blog post about Google’s latest algorithm update.”
By incorporating expert citations, strong author credentials, and trusted references, you reinforce credibility, improve rankings, and build user trust—all key factors in modern SEO.
