Overit Acquires Web Traffic Advisors

Brett Tabkeon

Overit, (a full-service marketing agency from Albany, New York)  has taken over Web Traffic Advisors, a consultancy focused on SEO and AI SEO. The acquisition, announced in mid-January 2026, brings in the expertise of Chris Boggs, the founder of Web Traffic Advisors, who now takes on the role of Chief Organic Strategist at Overit.

The partnership combines Overit’s approach to integrated campaigns – covering content, PPC, branding, and digital strategy-with Web Traffic Advisors’ strong emphasis on advanced organic SEO.

Boggs has been a long time speaker on the SEO conference circuit.

  • Founder: Chris Boggs established Web Traffic Advisors in 2014 after over a decade in leadership roles at enterprise agencies and SEM firms.
  • Core Services: The consultancy specialized in Search Engine Optimization (SEO), Paid Search (PPC), and Paid Social Media implementation and strategy.
  • Specializations: Boggs has extensive experience in complex verticals, including Financial Services (banking and insurance) and Retail/eComm.
  • Current Focus: In his new role at Overit, Boggs will lead organic search growth with a specific focus on AI search tools and Large LLMs.
  • Leadership: Chris Boggs is a frequent speaker at industry conferences like Pubcon and State of Search.

The acquisition is timely, as AI has significantly changed how people find info online. Ass LLMs take over Search Engines, voice search, AI summarizers, and conversational platforms, sites require more advanced strategies than just standard keywords and backlinks. By incorporating Web Traffic Advisors’ established skill set in this new AI-driven optimization, building brand authority, and modern content architecture, Overit offers scalable, future-ready organic marketing solutions. Boggs highlighted the benefits of this collaboration, stating that it allows the team to provide more in-depth organic strategies to a larger number of clients more quickly, while aligning their programs with the current hybrid search behaviors that blend traditional and AI-driven methods.

 

Chris Boggs, Web Traffic Advisors

“This move allows us to bring deeper organic strategy to more clients, faster, and to build modern SEO programs aligned with how people search today, including through AI-powered platforms.” – Chris Boggs

For clients of both firms, the merger means more resources, smoother transitions, and improved outcomes in an AI-influenced landscape. Current clients of Web Traffic Advisors will have access to Overit’s extensive range of tools, creative services, and measurement capabilities, while Overit’s clients will benefit from specialized SEO leadership backed by years of experience. This positions Overit as a forward-thinking leader, ready to assist brands in thriving amid these changes.