Hi all! Joe Laratro here. I have not published an article in a very long time. I mentioned in a…
Updated 8-15-2026 – Big Search Engine List: Who Indexes What?
Last updated: 8-15-2026 For SEOs working at scale, understanding which search engines actually crawl and index the web, and which…
The CIA on Germany’s Finance Minister, Instagram on Child Benefits: Who AI Actually Cites
Ask ChatGPT who runs Germany’s finances and you get a correct answer: “Deutscher Bundesfinanzminister ist Lars Klingbeil.” Fine. Now look…
Google Revises SerpApi Lawsuit After Scraping Claims Are Dismissed
Google is taking another run at SerpApi after a federal judge dismissed its original lawsuit against the search-results scraping company.…
Skype Died 14 Months Ago. Four AI Assistants Still Recommend It.
“Yes, you can still use Skype; it remains available and functional.” That is Grok, in English, with a Microsoft source…
Monday Morning Reading: Search Articles of Merit
Monday Morning Reading | August 10, 2026 Monday Morning Reading: Search Articles of Merit Google once indexed the web and…
Jeff Dean Is Leaving Google!
The engineer who helped build Google’s search-scale infrastructure is joining three other senior Google researchers to launch Discovery Loop, an…
Reddit’s DMCA Case Against Scrapers Survives, Despite Google’s Earlier Loss
A federal judge has allowed most of Reddit’s lawsuit against Perplexity AI, SerpApi and other data-scraping companies to move forward.…
AI Invented Zero Changes and Missed 242 Real Ones
If auditing what AI assistants say about your category is part of your job, you have probably built some kind…
My Top Chrome Extensions for Using ChatGPT Every Day
I spend a lot of time inside ChatGPT. I mean I USE ChatGPT all day everyday for long research sessions,…
In a Win for SEO’s and Webmasters, Googles’ SERPAPI “Scraping” Lawsuit Tossed
The ruling is narrower than some headlines suggest. The court dismissed Google’s current DMCA claims, permanently rejecting the theory for…
Google Updates Images Turns 25 With Personalized Discovery and AI Image Generation
Google is turning Images into a personalized discovery feed and adding AI image generation directly to Search. The changes also…
You cannot take an AI at its word – and why this is important für your GEO efforts.
In part 1 I left you with a promise: same AI, same question asked twice, opposite answers. Here is where…
Which AI systems actually read the live web, and why it decides your GEO
I asked 16 AI assistants 50 health questions. One read 147 web pages, another read zero. That split decides your whole GEO strategy. Here is why.
Google as High as 7 Billion’ish Clicks a Day
Google’s search scale is stupefyingly ginormous, but the more useful question for site owners is not how many searches happen…
Google Webmaster? Google Gives Site Owners an AI Button, But Not a New Deal
Google’s new Search generative AI control is useful, overdue, and beyond limited – to the point of uselessness? Site owners…
DuckDuck Surges as Web Continues to Generate AI Angst
CNBC says Google’s online dominance is showing signs of cracking in the AI era. The more interesting crack is not…
Big List of Website Directories for 2026 Updated 8-15-26
(Last Updated: 8-15-2026) Directory listings tend to get dismissed as legacy SEO, but that misses how they actually function today.…