Views: 9Google has agreed to lift a gag order that had prohibited employees from discussing an ongoing antitrust lawsuit, following a labor complaint by the Alphabet Workers Union. The Alphabet Workers Union-CWA has reached a settlement with Google that affirms all Google employees’ right to speak openly about the Department of Justice’s antitrust lawsuit against the company. The agreement resolves…
Search Engine World
Views: 11 Google announced at a private closed door event in Madrid Spain that “Discover” will also come to the desktop experience. For those that haven’t run into Discover yet, you need to use the Google Search App on mobile. It is a personalized stream of content, such as articles, videos, and news that are tailored to your interests. Discover…
Views: 203For veteran SEOs and local search professionals, optimizing a Google Business Profile (GBP – formerly GMB: Google My Business) has evolved from a simple line-item into an ongoing, content strategy that seems to be updated flippin constantly. AI is now playing a pivotal role in amplifying that process. This isn’t about shortcuts or automation for automation’s sake – it’s…
Views: 55Kagi Search positions itself as a premium privacy-focused search engine that works on a paid subscription model. The product raises some valid questions for seasoned search engine pros and researchers. SEOs who want to future-proof their strategy should watch what tools like Kagi are doing – not because they’re dominant, but because they expose what Google is no longer…
Views: 382Listen to the podcast version: We all know that modern search engines base part of their rankings algo on web links. Given everything we have heard, read, and seen from SEO’s and the entire search industry, it is crystal clear that a major portion of Google and Bing’s organic algo’s are based on web linkage. The bottom line…
Views: 15Listen to the Notebook.lm edition As we navigate the new AI-all-the-time Google Zero Click Serps, it is always good to look alternative sources of traffic. While our traditional SEO has prioritized rankings, links, and on-the-page optimization – the significance of social as a traffic generator is too often underestimated by SEO’s. AI-driven social media strategies can be essential…
Views: 8Executing a successful PPC campaign has traditionally relied on data analysis, precision, and above all else – flexibility. The integration of AI is revolutionizing this process to make it more efficient and stream-lined than ever before. AI now extends beyond mere bid automation well into analysis of search intent and enhancing ad creatives in ways that surpass our human…
Views: 8Malware Bytes is reporting that Cybercriminals are exploiting the popularity of DeepSeek by placing deceptive sponsored ads in Google SERPs. These fake and fraudulent ads, which promote “Accurate Search in Seconds” and an “Intelligent Search Engine,” direct users to malicious websites such as. Clicking the download button on these sites results in the installation of a Trojan designed in…
Views: 68Listen to the NotebookLM podcast of this post: Obviously, Google’s search results are changing fast and video content is now popping up more frequently at the top of the SERPs. Video from YouTube – it’s tutorials, product demos, or industry insights are being prioritized over traditional organic listings. This shift isn’t accidental; Google is clearly favoring its own properties,…
Views: 27The great line from the Eagles Hotel California resonates today: “You can checkout in anytime you like, but you can never leave“, because it seems like Google is building Hotel Google where you can checkin and never leave as it is next to impossible to find a way off the Serps short of the ‘home, back, or exit browser”…
Views: 40Podcast version: Dear Jim Lanzone; The internet has changed dramatically since Yahoo first introduced its iconic directory in the mid 90s. While SE’s have become the swiss army knife of choice for discovering niche pages, the Yahoo Directory was a special HUMAN curated guide to the web that encompassed “The Joy of Discovery“. As the web was rewritten in…
Views: 5Anthropic’s Claude has rolled out real-time web search, bringing it closer to feature parity with ChatGPT and Gemini. While this might seem like another in a string of AI updates, it has major implications for search professionals and marketers who rely on fresh data. Unlike static LLM responses trained on past data, Claude’s web search integration gives us insights,…
Views: 42Today we’re diving into AI-Powered Link Building and how artificial intelligence can help identify, acquire, and optimize backlinks at web-wide scale. Link building has always been one of the hardest and most time-consuming parts of SEO, but the most rewarding. AI is changing the game by automating prospecting, personalizing outreach, and even detecting high-authority, low-competition backlink opportunities that manual…
When SearchGPT launched on ChatGPT, I dove into the deep end from the starting bell. It has been my default search for six months.
This is where AI can really shine through. So lets jump right into this old school optimization free-for-all! AI can analyze search intent, keyword structure, and competitor pages to suggest SEO-charged header tags (H1...H6) formatting that improves readability and rankings. You can prompt ChatGPT with something like: "Generate an optimized H1-H3 outline for a blog post on 'Best Running Shoes for Beginners
Views: 135(update: 3-18-2025: many freinds have shown us atleast a dozen more ways that Google can track you than the 30 we list below. A followup article will explore those in the future(/update) New: Listen instead to an audio notebook.lm podcast version: What can Google track of you, your presence, and your actions across the web? The results may astound…
Views: 90Running a technical SEO audit can at times feel a bit overwhelming. AI simplifies the workflow process by giving you a step-by-step set of recommendations for the specific website’s with all its unique challenges. Instead of manually sifting through never-ending reports, AI can scan your site for broken links, crawl errors, and straight up indexation issues. It can also…
Views: 111In part one, we took a long look at using AI for content. Today, lets dig into AI and keyword research. 2. Keyword Research & Optimization If you are relying only on primary keywords only, you’re leaving better ranking and conversion opportunities back on the table. Long-tail keywords are where the real magic happens. AI can take your core…
Views: 52Although most feel Google has been testing the latest update for a few weeks, Google got around to announcing the Google March Update today.
Views: 150Captain Obvious says: AI is a major game-changer for SEO and marketing professionals who want to work smarter and not harder. Well duh, but if you’ve been in the industry for a while, you know that staying ahead of algorithm updates, scaling content production, and making data-driven decisions can be an overwhelming and mostly zero sum gain. AI is…
Views: 8ChatGPT has been able to recall previous queries/prompts/chats for over a year now. So it was nice to see Google catch up today with the ability to remember “personalize” across search chats. The new Personalization/Memory feature is bondedto the Gemini 2.0 Flash Thinking Experimental (no, we are not kidding about the name! wth?) model, and will be available to…
Views: 194I ran into a link building article last week that has some information that was dated. So, lets run down all the deprecated link building strategies I can think of: Reciprocal Link Exchanges – Traditional link swapping is now considered low-quality and if not entirely careful who you swap with – it can even lead to a dark road…
Views: 382(wow, yesterdays big list of search engines was surprisingly popular, we felt a deeper exploration of traffic sources was in order.) 23 years ago, I wrote a article called Mostly Viral Top Traffic Alternatives to Search Engines. At 20 million page views and counting, it has turned out to be one of the top five all-time traffic posts in…
Views: 12The ChatGPT for Android Beta can now replace Google assist on the home button. This feature allows for immediate ChatGPT assistance. There is no need to toggle between applications or lose focus—just tap, hold the home button, and receive instant responses. If this lights your fire, then joining the beta is a must and simple process. Navigate to the…
Views: 42Google has back peddled on it’s wide ranging Broadmatch policy and increased negative keyword limit from 100 to 10,000. Under the thinly disguised cover of “AI Advancement“, it was just two years ago that advertisers were forced into a wide ranging requirements related to defaulting them into BroadMatch. Advertisers quickly realized they had to load up on negative keywords…