updated 1/1/2026 What Is Common Crawl? It is one of the most influential data sources on the web and the…
Does Buying Clicks Actually Improve Google Rankings? We Put It to the Test
Does buying clicks improve rankings? We put it to the test! Why did we test buying clicks? Our investigation into…
Zero-Click Timeline – Googles Insufferable March to The Days of Zero Click Malaise
updated 1/1/2026 – (published 8/8/2025) UPDATE: 12-3-2025: GOOGLE BEGINS TESTING GEMINI AI MODE IN SEARCH. UPDATE: 9-18-2025: GOOGLE ADDS GEMINI…
Pubcon CyberWeek – Dec 3-4 – Optimization Under Pressure
In the relentless storm of AI search – where zero click answers hoard clicks, referral traffic crumbles, and data droughts…
Google’s new ‘Aluminium OS’ project brings Android to PC
We previously reported that Google was prepping to combined Android and ChromeOS. Now we find that Google is reportedly developing…
How To Build Topical Authority (And Why It Matters in SEO)
If you’ve been in SEO long enough, you know that Google has been trying to figure out real expertise behind web documents for years. From the failed “Authorship” project to its E-E-A-T guidelines, we have lots of evidence of that battle.
Wikipedia Traffic Shifts Highlight Big Impact of Google’s AI Overviews
Wikimedia’s latest report on new user trends paints a stark picture of how internet traffic is being reshaped by AI…
Cloudflare releases Postmortem on the Nov 18 Outage
When outages happen, there is usually little explaining done or done late on a Friday with ‘take out the trash’…
SemRush Acquired by Adobe for $1.9 Billion
Wall Street Journal reporting that SEM Rush will be acquired by Adobe.
Google Launches Antigravity, a New Vibe Coding Assistant
As part of the Gemini 3 release, Google has also rolled out Google Antigravity: a preview platform aimed at devs…
Google Launches Gemini 3 and Redesigned Gemini App
Updated 11:55a 11/18: They have also released Gemini 3 for Search. Google has introduced Gemini 3 into Google Search’s AI…
Is GEO Real or The Great SEO Hallucination? The SEO Community Speaks!
Generative Engine Optimization (GEO) has moved from theory to playing and testing ground. We were curious to see where this…
Cloudflare for SEO: A Deep Dive into Bot Management, AI Crawler Control, and Pay-Per-Crawl
For years, the web operated on a crawl, index, return visit cycle: search engines would crawl pages, send users back…
Microsoft Now Requiring Clarity for Third Party Publishers: Helpful Transparency or Overreach?
According to a recent LinkedIn post by Navah Hopkins (who serves as a Microsoft Ads liaison, Microsoft is making Clarity…
So Big It Broke Google’s Takedown Counter as Google Nuked 749 MILLION Anna’s Archive Links
Google has removed 749 million URLs from Anna’s Archive domains following DMCA notices—representing 5% of all copyright takedowns Google has…
Google Users Get Hit With “Review Bombing” Extortion Scheme … Again
Again a form of digital extortion is one you need to understand if you play the GBP game. A recent…
Google Yanks Its Own AI Model After Senator Complains
Google pulled Gemma from its public developer environment in AI Studio after a publicly filed complaint by Senator Marsha Blackburn…
Beyond Marketing: The Cross-Functional Blueprint That Turns Search into Strategy
The Purpose of this Article Installment I have seen SEO grow into a powerhouse, having first become intrigued by making…
Google Begins Phasing Out Lesser Used Search Features
Google takes a play out of Elons book, and starts to delete parts by making changes they say are aimed…
Google Labs Unveils Agentic Capabilities in AI Mode: Boosting Real-Time Booking Discovery
Google Search Labs releases an experimental update to AI Mode, introducing so-called agentic capabilities that transform search into proactive task…
Cloudflare’s Content Signals: The Right Problem, An Unlikely Solution
The open web has long depended on an implicit exchange: publishers make content freely available, and platforms like Google send…
How to Add SearchEngineWorld as a Preferred Source on Google
Google’s Preferred Sources feature rolled out on August 12, when it quietly rolled out as part of Google’s move toward…
Negative and Link Based SEO Seems to be Still Working in Site Links
Cyrus Shepard led a weekend thread that has SEOs re-examining how much Google really discounts bogus backlinks. The discussion started…
Google Labs Launches Pomelli for AI-Generated, On-Brand Marketing for SMBs
Google Labs has released Pomelli, an AI marketing experiment designed to help smb’s create on-brand campaigns without design or agency…
Google to Default Chrome to HTTPS … Finally
When Google starts preaching security, it’s usually about control. The latest sermon from the Google Security Blog announces that Chrome…
AI Search Engines Rely on Less-Popular Sources: Implications for SEO & AEO
A new study from Ruhr University Bochum and Max Planck Institute shows generative AI search tools draw heavily from less-popular…
Gannett and Publishers Beat Back Google in Fresh Anti-trust Ruling
A federal judge recently ruled in favor of publishers in a key antitrust action against Google LLC. Judge P. Kevin…
PayPal Signs deal with OpenAI to Embed Paypal Payments into ChatGPT
PayPal has signed a deal with OpenAI to embed its digital wallet into the ChatGPT experience. Thus making it possible…
Microsoft and OpenAI Seal New Deal Around Structural Shift
OpenAI and Microsoft have announced a major restructuring and partnership update. At its core, OpenAI’s for-profit arm will operate under…