Views: 4520 years ago pioneering SEOs like Rand Fishkin, Brett Tabke, Bruce Clay, Jill Whalen, and Matt Cutts wrote some of the first SEO best practice checklists. Google wasn’t even a company yet and SEOs were debating the difference between subdomains and folders for ranking purposes. Its been over 20 years since those days. Rand, and Jill don’t do SEO…