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For SEOs managing multiple Google properties, the daily non-stop friction of jumping between accounts: Search Console, Analytics, Business Profiles, Ads, etc. has been a long-standing annoyance. That friction is finally easing a bit.
Google is rolling out a redesigned account switcher across its mobile apps, making it faster and much less painful to switch between profiles. This update, now live in Google Translate (v9.9.58), Wallet (v25.20?), and Tasks (v2025.05.19), mirrors the cleaner win/apple desktop experience. It’s has also appeared in Google Maps and according to social media scuttlebutt it is reportedly on its way to Calendar and Keep, according to APK teardowns spotted by Android Authority.
Why It Matters to SEOs
You’re likely signed into multiple Google accounts, your agency email, client logins, a sandbox testing account, maybe even a personal profile or two. Until now, switching profiles often meant tapping through multiple annoying menus just to check a notification or access a specific setting.
With the new dropdown-style switcher, account transitions are down to a simple single tap (YEAH!) It’s faster, more intuitive, and clearly more aligned with the way many of us already manage our work from the desktop.
lol – This isn’t just a UI tweak – it’s a quality-of-life improvement for SEOs who constantly move between properties and platforms. *deep sigh*
What to Expect Next
Google hasn’t yet updated all its apps with this new switcher, but that is starting. Expect to see this cleaner UI hit the Gmail, GA, and other high-usage high-value apps soon. If you’re managing a team, it’s worth sharing this update – it could save everyone a few seconds dozens of times a day.
btw: this is a new feature we are doing at the bottom of fresh articles going forward:
TL;DR for SEOs: ChatGPT Summarized it Thusly:
- New account switcher rolling out across Google apps.
- Faster access to multiple profiles with fewer taps.
- Already live in Translate, Wallet, Tasks; more on the way
h/t: Android Police
As the CEO and founder of Pubcon Inc., Brett Tabke has been instrumental in shaping the landscape of online marketing and search engine optimization. His journey in the computer industry has spanned over three decades and has made him a pioneering force behind digital evolution. Full Bio
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