TikTok’s latest research shows that its Search Ads Campaigns are delivering real results for brands.
- 2× purchase lift when search ads are combined with other campaigns.
- 40% growth in searches year-over-year in the U.S. and Canada.
- 86% of Gen Z search TikTok weekly.
- 61% of searchers say TikTok results inspire action more than other platforms.
…61% of TikTok search users say TikTok’s search results are more likely to inspire action compared to other platforms.”
Search is becoming a high-intent channel on TIkTok. Unlike traditional engines, TikTok’s search results combine community, reviews, and creator content – a mix that builds trust and drives action.
TikTok search is quickly becoming part of the consumer journey. Brands that adapt early will see outsized gains.
As the CEO and founder of Pubcon and WebmasterWorld., Brett Tabke has been instrumental in shaping the landscape of online marketing and search engine optimization. His journey in the computer industry has spanned over three decades and has made him a pioneering force behind digital evolution. Full Bio
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