With the ongoing implosion of Search Engine Referrals, we need all the traffic drivers we can work. While email seems tired and a bit abused, it is still the number 2 traffic driver behind search engines available to most business. You've heard the acronyms- DKIM, DMARC, SPF, BIMI- but what do they actually mean for getting your emails into inboxes?
This Wednesday at 2pm Eastern, we're premiering a power-packed session with email expert Hank Hoffmeier from Kickbox. Hank's been helping brands like Reddit, Citi, and MLB fix their deliverability - and he's here to show you how to do the same.
In this webcast, Hank breaks down:
The magic (and math) behind email validation
- What SPF, DKIM, and DMARC really do- and how to fix them if they're broken
- Why open rates are lying to you (thanks, Apple)
- How to keep your sender reputation clean
- Whether that BIMI logo is worth the money
We also talk about why email is still one of the highest-converting traffic channels- and how to think differently about it in a post-search, AI-powered world.
📅 Wednesday, April 23 - 2pm ET
📺 Register On Streamyard
Whether you're new to email or just tired of your messages going to spam, this one's worth your half hour.
As the CEO and founder of Pubcon and WebmasterWorld., Brett Tabke has been instrumental in shaping the landscape of online marketing and search engine optimization. His journey in the computer industry has spanned over three decades and has made him a pioneering force behind digital evolution. Full Bio
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