Haro Has Been Dead for a While
Ahrefs Blog 4:15 pm on May 1, 2024
Joshua Hardwick reviews HARO's demise and connects it to the decline in its effectiveness for marketers due to rampant spam. The platform, which once helped generate quality content with expert insights, now mostly offers AI-generated responses from SEOs aiming at link building. Hardwick advocates moving away from HARO towards direct outreach and using tools like Content Explorer for finding experts or social media polls to gather valuable insights.
- Platform Demise: HAR (HARO) ceased operations, leading to a search for alternative methods.
- Ineffective Spamming: The platform struggled with spam, reducing the quality of responses and insights obtained.
- Expert Insight Gathering: Hardwick suggests direct outreach for expert opinions or social media engagement as better alternatives.
- Content Tools Recommendation: Content Explorer is recommended to identify experts based on published content.
- Social Media Engagement: Polls and direct interactions can help gather valuable insights from the audience.
https://ahrefs.com/blog/rip-haro/